10 episodes

Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less!

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Founder University Founder University

    • Technology
    • 5.0 • 1 Rating

Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less!

Manually add our RSS feed:
https://anchor.fm/s/bc411678/podcast/rss

Subscribe on YouTube:
https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

    How to Capture Leads with SEO/SEM + Building a Tech Stack

    How to Capture Leads with SEO/SEM + Building a Tech Stack

    First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website.

    After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.ms/startuptraining   

    Sign up for Founder's Hub at aka.ms/founderuniversity  

    ========  

    How to Capture Leads with SEO/SEM - Presh Dineshkumar  


    2:26 What is SEO? 
    3:53 How to implement an SEO strategy
    7:19 What tools to get started capturing leads on your website
    8:08 Sumo.com email pop installation  

    ========  

    Building a Tech Stack - Vinayak Hegde (Microsoft for Startups)  


    11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity 
    13:13 What a typical tech stack looks like 
    18:18 How to choose a good database/datastore
    22:09 Choosing the right language/framework

    • 25 min
    How to Find a Co-Founder + Building Your MVP

    How to Find a Co-Founder + Building Your MVP

    First, we hear from Kelly Schricker (LAUNCH) who talks about why and how to find a co-founder.

    After that, we have a presentation from Obi Akpuda (Microsoft) talking about how to build your MVP. You'll learn how to test ideas and iterate quickly, increase operational efficiency, and determine which architecture & stack to use. 

    Learn more at http://aka.ms/slush/architecture

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    How to Find a Co-Founder - Kelly Schricker


    1:36 Co-founder or Founding team member?  
    2:26 Reasons to have a co-founder
    4:35 What to look for in a co-founder
    6:18 Where to find a potential co-founder 
    10:15 How to recruit a co-founder

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    Building Your MVP - Obi Akpuda


    11:38 Three stages of innovation
    14:27 What architecture should you use?
    18:55 Exploring different architectures

    • 26 min
    How To Design Loved Products + Ads Theory for B2B Startups

    How To Design Loved Products + Ads Theory for B2B Startups

    First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.

    After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.  

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    How To Design Loved Products - Scott Bair  


    1:43 How to solve problems through design  
    3:33 Step-by-step design process
    6:20 Design walk-through
    8:32 Wireframing
    9:45 Polished Designs
    14:18 UI/UX Design Best Practices 

    ========

    Ads Theory for B2B Startups - Tom Eschbacher


    19:35 How to think about lead generation
    20:28 North Star metrics (measure what matters) 
    24:45 How to optimize ads on LinkedIn

    • 29 min
    How to Build a Strong Brand + Getting Your Messy Financial Data Under Control

    How to Build a Strong Brand + Getting Your Messy Financial Data Under Control

    First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.  

    How to Build a Strong Brand - Scott Bair   

    (1:43) Branding Experiment - which brand would you buy?  

    (3:10) What is branding?  (5:35) Brand Strategy Pyramid   

    (9:13) Creating a logo  (10:30) Good logos vs bad logos  

    (12:01) Designing a landing page  

    (13:45) Books & resources on Desing                                

    Getting Your Messy Financial Data Under Control - Rebeca Bichachi
    (17:19) - The benefits of a clean P&L

    (19:00) - How to get your financials organized

    (22:58) - Key takeaways

    • 24 min
    How to Acquire Customers with Social Media + Grow Your Topline through Automated Security Compliance

    How to Acquire Customers with Social Media + Grow Your Topline through Automated Security Compliance

    First, Jenni.AI founder David Park breaks down social media strategy (1:08), followed by a presentation from Vanta Head of Customer Engagement Kaitlin Pettersen on how to grow topline through automated security compliance! (10:54)

    (0:00) Jason intro

    (1:08) David Park explains his 3-step plan for social media content

    (4:40) How to structure a short video

    Vanta Head of Customer Engagement Kaitlin Pettersen

    (10:54) Vanta talk

    (25:34) Jason outro

    • 26 min
    How to Build No-Code Apps + What to Consider When Adding Subscription Services

    How to Build No-Code Apps + What to Consider When Adding Subscription Services

    First, Presh Dineshkumar breaks down how to build no-code apps (0:43), followed by a presentation from NetSuite Senior Product Marketing Manager Scott Beaver on things that startups should consider when adding subscription services!



    (0:00) Jason Calacanis tees up today's talks!



    (0:43) Benefits of using no-code



    (1:45) How to use no-code to test ideas



    (2:53) Pros and cons of no-code



    (3:41) Building a no-code MVP: what tools to use



    (7:49) No-code resources



    ------



    NetSuite Sr. Product Marketing Manager Scott Beaver



    (8:20) What startups should consider when adding subscription services



    (9:07) Common subscription pricing models



    (11:24) Managing subscription billing and accounting



    (13:49) How to manage subscription changes



    (15:22) What metrics to use to track subscription performance



    (17:40) Recap!



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    • 20 min

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