Funnel Building Strategies for Online Business Owners

Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ How to use funnels to streamline your business operations and grow your online presence✨ How to build a tech stack that supports your business without overwhelming you✨ How to create irresistible, high-converting lead magnets and nurture leads through email campaigns✨ How to simplify automation and marketing tech to save time and make more sales✨ Strategies for running impactful launch events and creating systems that work for youEach episode of Funnel Building Strategies will empower you with the tools, tips, and strategies to confidently navigate your funnels, MarTech, and business systems, so you can focus on building an easy, effective, and successful online business.Subscribe today and take the first step toward building funnels and systems that work for you—without the overwhelm.

  1. OCT 14

    30. 3 Things to know before using AI in your coaching business

    AI can absolutely make your business more efficient. Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business. In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their business.  Whether you’re building a client-facing chatbot, experimenting with a custom GPT, or just using ChatGPT to speed up your content creation, these tips will help you make the most of AI without losing control of your data or your voice. If you’re curious about using AI in your business, or you want help deciding which tools are worth your time, book a call with Lacey. She’ll help you choose the right tools, set them up safely, and make sure they actually work for you. Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    20 min

  2. SEP 25

    29. Tech Stacks: What's Worth It & What's Not (Kit price increase response)

    Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike. In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll get an inside look at what's actually worth paying for and what you can cut from your monthly subscriptions. What You'll Learn: Why reactive tech decisions can hurt your business long-termMy complete tech stack breakdownHow to conduct your own tech auditWhen to choose monthly vs annual pricing (this could save you money!)The tools I'm ditching and what I'm replacing them withHow AI is becoming essential for scaling businessesWhy the cheapest tech stack isn't always the best choiceKey Tools Discussed: Kit (ConvertKit), ShowIt, ThriveCart, Airtable, ChatGPT, Claude.ai, Fyxer.ai, Slack vs Skool, TidyCal, DocuBreeze, Loom, Toggl, and more. Perfect for: Online business owners, course creators, service providers, and anyone looking to optimize their business operations. Ready to optimize your tech stack? Book a call to review your tools and explore opportunities. Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    26 min

  3. SEP 17

    28. Ads vs. Organic: Why I'd rather pay Meta than constantly post on social media

    How to Decide if Meta Ads Are Right for Your Business—And What to Do First If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone. As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle. Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m sharing: The bare minimum tech you need to get started with Facebook & Instagram adsWhy boosting posts doesn’t work—and what to do insteadMy simple two-prong approach to running ads that actually convert for new businessesIf you’re stuck in the hamster wheel of organic marketing and not seeing results, this episode is your sign to rethink your strategy. Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    19 min

  4. SEP 8

    27. Funnel Audit (aka health check) for a Content Creator

    Sales were rolling in every month… until they weren’t.  In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall. Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online course sales back on track, and how you can spot (and solve) these issues in your own lead magnet funnels, sales funnels, or digital product funnels. Check out Octavia: https://www.youtube.com/@octaviaklein https://octaviaklein.com/ Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    15 min

  5. AUG 18

    26. Seeing the bigger picture: How experts spot (and solve) the gaps you don't see

    Sometimes what you think you need in your business… isn’t the full story. In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped into an “Operations Assistant” role for a 7-figure entrepreneur in 2025. On paper, the job was basic admin and tech. But once I got in, I spotted opportunities the client didn’t realize existed (and I took them on without adding to her workload).  That shift turned me from a “task doer” into a strategic partner running live launches every two weeks. You’ll hear: Why what you think you need in your business is often just the tip of the icebergHow I approached the role so I could deliver more than was listed in the job descriptionSimple ways to free up a business owner’s brain so they can focus on growthThe first-30-days approach that builds instant trust and momentumWhy the right expert can make a measurable difference in profit (fast!)Whether you’re curious about working with me or just want to see how I think through opportunities, this episode will show you how I go beyond what’s asked… and deliver what’s actually needed. Check out Emily's Podcast, The Marketing Freelancer:  https://emilyreaganpr.com/podcast/  Free Resource: See the exact SOP & Loom walkthrough I submitted for my paid test project → laceycribb.com/unicornSOP Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    48 min

  6. AUG 4

    25. The #1 reason people aren't buying (and how 6 & 7-figure entrepreneurs handle it)

    Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it. But even the best launches can fall flat if you leave one key objection unaddressed. In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it. You’ll get practical ideas you can plug into your next launch, inspired by what six and seven-figure entrepreneurs are doing right now to turn hesitation into sales. My website: https://laceycribb.com  Instagram: https://www.instagram.com/funnelbuildingstrategies Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    19 min

  7. JUL 28

    24. 5 launch must-haves to bring in sales and clients (whether it’s your first or next launch)

    I want you to love launching. Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients. In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effective. We’re talking about what makes an offer sell, why proof matters (your story counts too), and how to show up more during your launch. Not less. Plus, I’m giving you a major mindset shift around your launch event so you’re not putting all the pressure on one webinar or challenge. Let's build you a launch you actually enjoy (AND gets results). My website: https://laceycribb.com  My email: lacey@laceycribb.com Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    21 min

  8. JUL 22

    23. Lessons from successful launches you can steal

    In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches. Like why more emails = more sales.  Why mindset coaching is a must.  And why messy launches still win. If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal. Interested in working with me? Head to my website (laceycribb.com) and click book a call. Head to my website: https://laceycribb.com/ Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting

    18 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ How to use funnels to streamline your business operations and grow your online presence✨ How to build a tech stack that supports your business without overwhelming you✨ How to create irresistible, high-converting lead magnets and nurture leads through email campaigns✨ How to simplify automation and marketing tech to save time and make more sales✨ Strategies for running impactful launch events and creating systems that work for youEach episode of Funnel Building Strategies will empower you with the tools, tips, and strategies to confidently navigate your funnels, MarTech, and business systems, so you can focus on building an easy, effective, and successful online business.Subscribe today and take the first step toward building funnels and systems that work for you—without the overwhelm.

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