254 episodes

Gift Biz Unwrapped provides insights and actionable strategies for the handmade product business entrepreneur; Gifters, Bakers, Crafters, and Makers. Sue interviews business owners who have been where you are. They share how they started their business, challenges they faced and advice for those following the same path.



Have you thought about starting a business but not sure what it should be?



Do you have a craft or hobby that you'd like to turn into a business but uncertain how to go about it?



Have you started your business already but it's not progressing as you had envisioned?



At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.



When you subscribe to the show, you'll automatically get each new episode on Monday morning. That way you have a fresh dose of inspiration to start your week and increase your small business sales with energy and determination.

Gift Biz Unwrapped Sue Monhait

    • Entrepreneurship

Gift Biz Unwrapped provides insights and actionable strategies for the handmade product business entrepreneur; Gifters, Bakers, Crafters, and Makers. Sue interviews business owners who have been where you are. They share how they started their business, challenges they faced and advice for those following the same path.



Have you thought about starting a business but not sure what it should be?



Do you have a craft or hobby that you'd like to turn into a business but uncertain how to go about it?



Have you started your business already but it's not progressing as you had envisioned?



At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.



When you subscribe to the show, you'll automatically get each new episode on Monday morning. That way you have a fresh dose of inspiration to start your week and increase your small business sales with energy and determination.

    253 – How Adding a Service Like This Guarantees Repeat Business with Charita Lucas of dOSA Naturals

    253 – How Adding a Service Like This Guarantees Repeat Business with Charita Lucas of dOSA Naturals

    dOSA Naturals is all about paying homage to the women who paved the way for Charita and her two sisters.


    They were inspired by stories of their Great Grandma Dosa who was born in Mississippi and had an affinity for Magnolias. Grandma Dosa instilled a strong sense of pride and simple beauty and stressed the importance of honoring the outside of your body as well as the inside.


    Not only did she insist on using natural methods to accentuate her natural beauty, she also understood and advocated for daily skin care regimes free of harmful chemicals. She knew that natural was better.


    "Less is more," defines the brand today since most of their products contain less than 9 powerfully effective ingredients.


    dOSA is also environmentally conscientious. They pay their customers to ship back their empty containers.


    BUSINESS BUILDING INSIGHTSThe universe contains enough for everyone. Don't get discouraged because there's a place for you even in a well populated category.


    Your first thoughts about what your business is going to be will change along the way. Keep going and trust yourself. We all evolve.


    Feedback is what makes your product better. Be open. Listen to the advice of friends and hear what your customers are looking for.


    Take the first step. If you don’t make a move, you won’t have a successful business.


    You can't build a business in a place of desperation.


    Focus on the opportunities all around you. Shift your mindset to the positive. Believe that you can.


    Get in tune with your intuition. Listen and follow it.


    Asking for help is a sign of strength, not weakness. Tap into your connections and seek help. It's the way to grow.


    Believe in the abundance of the universe and find ways to make your brand stand out.


    Incorporate easy ways for people to repurchase your product.


    Your brand is everything. Make sure not to dilute it. Let people know what you stand for and stay aligned to that.


    CONTACT LINKS Website (https://dosanaturals.com/)


    Facebook (https://www.facebook.com/dosanaturals)


    Instagram (http://instagram.com/dosanaturals)


    Twitter (https://twitter.com/dosanaturals)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 59 min
    252 – Big Brands – How Did They Get There? with Rick Cesari of Direct Branding

    252 – Big Brands – How Did They Get There? with Rick Cesari of Direct Branding

    Rick has been a pioneer in the Direct to Consumer (D2C) marketing industry since the early 90’s.


    He has used direct response strategies plus video marketing, to help build many iconic brands with products like The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others.


    Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building Billion Dollar Brands" and his newest book, “Video Persuasion,” both now available on Amazon.


    BUSINESS BUILDING INSIGHTSVideo is a powerful marketing medium if used correctly. It can significantly increase conversion rates when added to your website.


    People are always curious about what motivated you to start your business. This story will set you apart from the competition.


    Good authentic testimonials from people who have purchased your product is one of the most powerful marketing tools you can have.


    Engaging video content can go a long way to convince people to purchase your product.


    Be you start, organize what you want your video to be about.


    When doing video, be authentic. People respond best to an honest approach versus something overly polished.


    Reach people where they are. This direction will help you determine what platforms and media to use.


    People trust sites with videos. It will add credibility to your brand.


    RESOURCES MENTIONED Building Billion Dollar Brands (https://amzn.to/3ammMLZ) by Rick Cesari


    Video Persuasion (https://amzn.to/2R5I4pz) by Rick Cesari


    CONTACT LINKS Website (http://rickcesari.com/)


    Facebook (https://www.facebook.com/rickcesaridrtv/)


    LinkedIn (https://www.linkedin.com/in/rickcesaridrtv/)


    Twitter (https://twitter.com/rickcesaridrtv)


    YouTube (https://www.youtube.com/channel/UCDp5-LwBgjvDaymxS5owbJA)


    Past Guest Spotlight Christine Walsh of Alpha Graphics and Cake and Whiskey (http://giftbizunwrapped.com/episodes/cakeandwhiskey/)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 46 min
    251- How to Get onto Grocery Store Shelves with Roger Sudnick of Good Measures Foods

    251- How to Get onto Grocery Store Shelves with Roger Sudnick of Good Measures Foods

    Roger is founder and CEO of Good Measures Foods, a company that is improving scratch baking for today's busy bakers.


    Roger leveraged the experience he gained by leading triple digit growth for several start-up retail brands to launch Good Measures.


    He has a passion for building businesses by developing winning strategies, overlaying a healthy dose of pragmatism and collaborating with excellent partners.


    Roger enjoys biking, family and travel.


    Personal mantra: "The measure with which you measure will in return be measured out to you."


    BUSINESS BUILDING INSIGHTSHave focus groups to confirm that your product resonates with your target market.


    It's important to be receptive and ready to take action when the right opportunities appear.


    The way to grow your business is through connections.


    When building a team, define the responsibilities and divide them into roles. Then find the right people to fill those spots.


    To get your products on a retailer's shelf, be courageous and talk directly with the store manager.


    To effectively market your product, identify a need that your product solves and speak to that. When there are other similar products, speak to meaningful points of differentiation.


    The beginning of any product lifecycle is trial and awareness. a great way to raise awareness of your brand is through product demonstrations.


    CONTACT LINKS Website (https://goodmeasuresfoods.com/)


    Facebook (https://www.facebook.com/goodmeasuresfoods/)


    Instagram (https://www.instagram.com/goodmeasuresfoods/)


    Twitter (https://twitter.com/MeasuresGood)


    LinkedIn (https://www.linkedin.com/in/rogersudnick/)


    Pinterest (https://www.pinterest.ph/nicksud0652/)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 53 min
    250 – Why Starting with In Person is Best with Mary Bemis of Reprise Active Wear

    250 – Why Starting with In Person is Best with Mary Bemis of Reprise Active Wear

    Mary is the founder of Reprise, a line of plant-based activewear aiming to free your closet from plastic.


    She founded the company to educate us about the ingredients in our clothing, so we have more control over our health and wellness.


    Reprise products never contain oil-based synthetics or recycled plastics because of their impact on the planet. Mary believes your skin deserves only the best, so they only work with plant-based fabrics to give you the cleanest wear.


    Mary envisions a future where people not only look to see what’s in their clothes, but they expect better materials.


    She's passionate about environmentalism and is an active member of the NYC sustainability community.


    BUSINESS BUILDING INSIGHTSInvest in education about a topic that interests you and see if there’s an opportunity to create a business out of it.


    You can identify and gain access to needed resources by being in person with people who share the same passion as you do. They may hold the missing piece of information that will motivate you to get started.


    Don’t let the fact that there are other products out there similar to yours deter you from starting your business. There’s a way to make it unique. There’s a way to make it yours.


    Keep it simple when testing your products. Limit your products and variations as you start out. You can add to them later.


    Welcome feedback from potential customers to understand the receptivity and interest in your product.


    Cultivate relationships to get the word out for your product. This is best done in person particularly in the beginning.


    RESOURCES MENTIONED Poshmark (https://poshmark.com/)


    Fashion Institute of Technology (FIT) (https://www.fitnyc.edu/)


    Factory 45 (https://factory45.co/)


    TexWorld (https://texworld-usa.us.messefrankfurt.com/new-york/en.html)


    Quad Pay (https://www.quadpay.com/)


    CONTACT LINKS Website (www.repriseactivewear.com)


    Facebook (https://www.facebook.com/repriseactivewear/)


    Instagram (https://www.instagram.com/repriseactivewear/)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 50 min
    249 – Make the Growth of Your Business Easier with Josh Elledge of Up My Influence

    249 – Make the Growth of Your Business Easier with Josh Elledge of Up My Influence

    Josh Elledge is U.S. Navy veteran and launched Up My Influence to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.


    Up My Influence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!


    Up My Influence was the natural outgrowth of his first startup, Savings Angel which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.


    Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.


    Josh loves living in Orlando, FL with his wife and three children.


    BUSINESS BUILDING INSIGHTSIdentify a life mission that you are passionate about to keep yourself in a peak energy state to serve others.


    There will be bad circumstances in business. Our goal is to succeed despite the circumstances.


    Build your business for a season of winter - for the hard times. Make it resilient.


    When you focus on business growth, the majority of your work should be to create awareness. You have to get in front of eyeballs.


    PR (Public Relations) is communicating with audiences. Offer a lot of value and people will be drawn to you.


    Earning high authority in your industry opens you up to more opportunities.


    Having media logos on your site will improve your conversion rate.


    Constantly invest into the bank of your brand and your authority.


    Communicate that you can solve your customer's problem and provide social proof behind what you do.


    Have professional and consistent social media profiles.


    RESOURCES MENTIONED Newsjacking Video (https://www.youtube.com/watch?v=2giZN6dPcRo)


    CONTACT LINKS Website (https://upmyinfluence.com/)


    Facebook (https://www.facebook.com/upmyinfluence)


    Instagram (https://www.instagram.com/upmyinfluence/)


    Twitter (https://twitter.com/joshelledge)


    LinkedIn (https://www.linkedin.com/in/joshelledge)


    YouTube (https://www.youtube.com/channel/UC1DrPd_EkMk9dhDfbT6uIuA?sub_confirmation=1)


    Spotify (https://open.spotify.com/show/4IuoU3jO9x02uvuwCWwS36)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 59 min
    248 – All About Cottage Food Laws with Denay Davis of Foodpreneur Institute

    248 – All About Cottage Food Laws with Denay Davis of Foodpreneur Institute

    (http://giftbizunwrapped.com/wp-content/uploads/2019/11/Denay-HS.png) Denay created the Foodpreneur Institute as an online resource center to educate, train and support Cottage Food Operators and home food processors.


    She describes herself as a food addict (literally and figuratively), a home-based baker and small business advocate.


    She's a passionate food crafter, creating unique products that can be taken to market; a pie baker extraordinaire and the mastermind behind the Charlotte Pie Authority, a custom pie shop in Charlotte, NC.


    Denay is also the host of Stories of Impact, a podcast supporting home-based bakers and food crafters across the U.S.


    BUSINESS BUILDING INSIGHTSLearn before you leap. Take time to learn about what you're doing, why you're doing it and how you're going to do it.


    Don't be afraid to be vulnerable and ask people for help.


    Your recipe is everything. Protect it with an employee Non-Disclosure Agreement.


    YOU are what makes your product special. Your story is your number one marketing tool.


    Stop making everything under the sun. Start with one thing and perfect it. This is the key to success.


    CONTACT LINKS Website (https://foodpreneurinstitute.com)


    Facebook (https://www.facebook.com/foodpreneurinstitute/)


    Instagram (https://www.instagram.com/foodpreneurinstitute/)


    Twitter (https://twitter.com/foodpreneurbiz)


    LinkedIn (https://www.linkedin.com/in/d-denay-davis-761042192/)


    Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze)


    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.


    Apple Podcasts (https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267)


    Google Podcasts (https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1)


    Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s)


    Thank so much! Sue

    • 55 min

Customer Reviews

CanadianMaus ,

Full of amazing content!

I just discovered this podcast in October this year and have just made my way through all the episodes! As someone that is in the planning stages of opening a bricks and mortar home decor store, I would say at least 98% of the episodes had some information in them that I can use going forward. I love hearing everyone's stories on how they started out and what is working and not working for them. I am so happy to have found this podcast!

SmartCookie2003 ,

Great resource for small business insights

These podcasts are an excellent resource for those starting a business and also for businesses that are up and running. Lots of new and interesting tips no matter what level of business experience you have.

Keep up the great work Sue!

Aditya of My Seven Chakras ,

Love this show!

Listened to the episode about Twitter and what really set this episode apart was the fact that there were actionable steps shared! I learned so many new things like Twitter lists, Twitter chats and the importance of a complete profile! Love this ...

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