There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.
As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.
Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.
This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.
You’ve climbed the mountain...let’s tell the world.
The Most Critical Skill For Business Success
As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it's time to explain the most critical skill for business success.
If you've been listening to this podcast for any length of time...you already know what IS the most critical skill for business success.
In fact, helping you to develop this critical skill is the whole purpose of this podcast and the Global Studio Marketing Academy.
That skill? It's the Marketing Mindset. But, now you're going to learn exactly what it is, and why it will change you and your business forever.
Join Michael in this centennial...and most important episode.
The Power Of Poetry In Marketing
It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.
Many...like Michael...also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler.
It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
How To Get Your Marketing Deer Out Of The Headlights
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.
Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that's:
"We know we need to do our marketing much better and we've known this for a long time."
So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights?
Join Michael as he reveals the game changing answer.
The Mysterious Marketing Death By 99 Bullet Points
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.
Just take a close look at any modern mobile phone and you'll agree it's a work or art, of engineering artistry...the form...the function..it's amazing.
We love engineers!
And engineers...what do they love? They love their bullet points.
They can't get enough of their bullet points. And, they can't stop talking about the features and benefits of what they have built.
And, if they don't stop, they won't get any sales.
Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.
Why No One Is Paying Attention To You
If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you.
After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any donations? And, what's a business, without any customers?
Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services...and still...it seems like no one is paying attention.
Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
The Currency Of Success
In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations.
There is an exchange of value for value.
In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some form of currency in return.
You receive dollars...that's your currency.
But what do your customers receive? Just your products or your services?
Actually, that's an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.
Join Michael as he shares a deeper understanding of the currency of business success.