66 episodes

Welcome to The Groundswell Origins Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast, you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

Groundswell Origins Podcast Scott Martin | Groundswell Marketing

    • Business
    • 5.0 • 27 Ratings

Welcome to The Groundswell Origins Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast, you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

    Geoffrey Moore | Staircase to Sustainability

    Geoffrey Moore | Staircase to Sustainability

    In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore’s time assisting start-ups with Wildcat Venture Partners. 
     
    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies.  To have the opportunity to talk with him and also talk about concepts in my upcoming book groundswell.  Very grateful this is an episode that was intellectually stimulating and surreal at the same time. 
     
    Geoffrey Moore is a rare intellectual for the 21st century, having extensively researched a broad range of topics for his many published titles. Most recently, Moore has written The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, published by Penguin Random House. Moore is also a speaker and advisor for established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
    Geoffrey Moore's website:
    http://geoffreyamoore.com/
     
    Audible:
    https://www.audible.ca/pd/Crossing-the-Chasm-Audiobook/B0722NSK4Q?qid=1660252185&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=b278ed0a-c3b2-4491-808c-7cb2190a487c&pf_rd_r=GXYFMRG9MER7YDGAW2WS
     
    Twitter:
    https://twitter.com/geoffreyamoore?
    ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
     
    LinkedIn:
    https://www.linkedin.com/in/geoffreyamoore

    • 1 hr 2 min
    Gary Henderson | The Next Wave Creator Economy

    Gary Henderson | The Next Wave Creator Economy

    Paddle in.
     
    Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org. 
     
    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.   
     
    This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.
     
     
     
    He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities. 
     
    If you want to get a real understanding of the next wave. This is the episode for you.  
     
     
    Follow Gary: 
    Discord
    Giraffe Tower: 
    Linkedin
    Website 
     
    "I’ve helped Lewis Howes, Michael Hyatt, Jeff Walker, Ray Higdon, Eric Worre, Dr Axe and many others make a lot of money online." - Gary Henderson
     
    Paddle into:
     
    Groundswell Inner-Circle Community https://groundswell.mn.co/
    Website: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam...

    • 1 hr 19 min
    Jaiya & Ian Ferguson: Mixing Business with Pleasure

    Jaiya & Ian Ferguson: Mixing Business with Pleasure

    Paddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business! 
    These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.  
    In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others.  
    You may have seen them on Ricki Lake, The Doctors, Good Morning America, Nightline, The Anderson Show, The Tyra Banks Show, TLC, CNN or Playboy TV to mention a few.
    This is a surprisingly deep session not just talking about sex but how it intersects with business and the lessons of building a business that required massive creative thinking to grow. 
    The Erotic Blueprint: https://missjaiya.com/
    Instagram: https://www.instagram.com/missjaiya/
    Linktree
    https://linktr.ee/missjaiya
    Groundswell Origins: http://www.GroundswellOrigins.com Podcast
    Blog: http://www.Groundswell.fm
    Scott Martin: http://www.Instagram.com/ScottMartin_org
    Please connect with me here:
    Linkedin: https://www.linkedin.com/in/scottadam.

    • 1 hr 14 min
    Shaun Tomson: Never Turn Your Back On The Ocean

    Shaun Tomson: Never Turn Your Back On The Ocean

    Paddle in. 
    Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success.
    There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion.
     
    Shaun Tomson is just such a human. He is one of the best-known surfers of all time. He held the World Surfing Championship in 1977, and distinguished himself as a leader of the “Free Ride” generation of surfers daring enough to surf on Hawaii’s North Shore.
     
    He paved the way for future surfers and legitimized the sport internationally, but he went even further when he wrote his best-selling book, Surfer's Code – 12 Simple lessons for riding through life.
     
    He worked for Patagonia, started his own company called Instinct, and even found time to act in several films. Today he is a board member and ambassador for the Surfrider Foundation, the world's largest environmental group dedicated to protecting the world's oceans, waves, and beaches.
     
    In this podcast he tells us the origin story of this timeless book, and of all the experiences he had following his surf career using his fame for good. Although he has experienced shocking personal loss in his life, he has always made it a point to keep paddling out, and encourages others to ride along with him.
     
    He is one of the most inspiring individuals I’ve ever spoken with. He is living proof of just how much you can do in one lifetime if you have a Code.
     
    Connect with Shaun:
    https://www.linkedin.com/in/shaun-tomson-42a57213/
     
    Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/
    Groundswell Origins: http://www.GroundswellOrigins.com
    Podcast Blog: http://www.Groundswell.fm
    Scott Martin: http://www.Instagram.com/ScottMartin_org
    Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam.

    • 56 min
    Cherie Cohen | Making Global Waves in Sports Marketing

    Cherie Cohen | Making Global Waves in Sports Marketing

    Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League. 
    It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away.
     
    Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, and ensures that they crest and crash on the shore.
     
    She is the Chief Revenue Officer of the World Surf League, the governing body of professional surfing and a multi-channel entertainment platform.
     
    Her experience doesn't end there: she's worked for various sports properties such as The Superbowl, The World Cup, Winter & Summer Olympic Games, College Football Championships, The NBA Finals, The Stanley Cup Finals and more.
     
    In our podcast, we speak about her experience building and retaining an audience on a global scale, and the decisions she needs to make around programming, content, partnerships, and revenue streams.
     
    Follow Cherie at: 
    https://www.linkedin.com/in/cherie-r-cohen-0736b73/
     
    Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/
     
    Groundswell Origins: http://www.GroundswellOrigins.com
     
    Podcast Blog: http://www.Groundswell.fm
     
    Scott Martin: http://www.Instagram.com/ScottMartin_org
     
    Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam...
















     

    • 1 hr 18 min
    Joe Pulizzi | The Content Entrepreneur

    Joe Pulizzi | The Content Entrepreneur

    Paddle in. 
    Tilting the Content Creator Economy with Content Entrepreneurs 
    What is a content entrepreneur? When is the creator economy happening?
    What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy? 
    It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic. 
    Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend. 
    World author, podcaster, marketing speaker and entrepreneur.  Joe educates and leads audiences on how to navigate the new Creator Economy. 
    Research: The Creator Economy Is Driven by the Content Entrepreneur
    Follow Joe: The Tilt
    Joe's: Linkedin 
    Paddle into Groundswell:
    Groundswell Mighty Network: https://groundswell.mn.co/
    Groundswell Origins: http://www.GroundswellOrigins.com
    Podcast Blog: http://www.Groundswell.fm
    Scott Martin: http://www.Instagram.com/ScottMartin_org
    Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

    • 1 hr 9 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Rainingfirewelding ,

Soooo Good

Scott this episode was so enlightening, his mindset is so on point. Be the unique you ....

HOF12 ,

Gems

These podcasts are amazing. All of them. Despite your situation or size of company, these episodes are littered with Invaluable, innovative and cutting edge gems for marketing and growth strategies. Well done Scott !

isatibo ,

Excellent Podcast

Every episode in this podcast is very informative and I find myself listening to them more than once even keeping notes. Thanks for the inspiration Scott.

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