299 episodes

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Happy Market Research Podcast Jamin Brazil

    • Business
    • 4.5 • 2 Ratings

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

    Ep. 556 – HMRP Monday Edition: Tips For Managing Your Gen Z Employees

    Ep. 556 – HMRP Monday Edition: Tips For Managing Your Gen Z Employees

    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com * www.bensound.com* "Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk   







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.







    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 















    You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 







    Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 







    This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US. 







    Enjoy!







    Alright, let’s make this a kick ass day!   







    Management Tips for Gen Z (Part Two)







    This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”.







    In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA’s annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations. 







    You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.  







    How Gen Z Views Themselves 







    According to Chris and Erin’s report, Gen Z views themselves as: 







    * Tech savvy* Open minded* Creative* Fast learners* Detail oriented

    • 20 min
    Ep. 555 – The Role of Empathy in Your Business and Research with Rob Volpe, CEO of Ignite 360

    Ep. 555 – The Role of Empathy in Your Business and Research with Rob Volpe, CEO of Ignite 360

    Today I’m joined by Rob Volpe: Author, Speaker, CEO, Chief Catalyst, and Empathy Activist at Ignite 360. 







    Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco. 







    Their work has three primary goals: 







    * Elevate your thinking. * Expand empathy. * Explore through intuition. 







    They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods.







    Find Rob Online:  







    * LinkedIn: https://www.linkedin.com/in/rmvolpe/ * Company: https://www.ignite-360.com/ * Book: https://www.ignite-360.com/book#tellmemoreaboutthat







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com 







    References:







    * Sell me this pen - Wolf Of Wallstreet: https://www.youtube.com/watch?v=9UspZGJ-TrI







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.







    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 















    [00:00:00]







    Jamin Brazil: Hey, everybody. This is Jamin. I am joined today by Rob Volpe, author, speaker, CEO, Chief Catalyst, and empathy activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based out of San Francisco. Their work has three primary goals: elevate your thinking, expand empathy, and explore through intuition. They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods. Rob, welcome to the show.







    [00:00:34]

    • 28 min
    Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

    Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

    This episode is in collaboration with MRMW North America 2022.















    Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. 







    Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few. 







    Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft. 







    MRMW North America 2022: 







    * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer 







    Find Vera Online:  







    * LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ * Company: https://www.warnerbros.com/ 







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com 







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.







    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 















    [00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Bloomberg, Cartoon Network, CNN,

    • 15 min
    Ep. 553 – Understanding how to Leverage Ecosystems in Your Research with Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars

    Ep. 553 – Understanding how to Leverage Ecosystems in Your Research with Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars

    This episode is in collaboration with MRMW North America 2022.















    Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars. 







    Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles. 







    Prior to joining Mars, Vidyotham served as an insights leader at AT&T, Nielsen, and General Mills.







    MRMW North America 2022: 







    * Website: https://na.mrmw.net/* Date: June 15-16, 2022* Location: Atlanta, Crowne Plaza Atlanta Midtown* Tickets: https://na.mrmw.net/#tile_timer 







    Find Vidyotham Online:  







    * LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/  * Email: vidyotham.reddi@effem.com* Company: https://www.mars.com/ 







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com 







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.







    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 















    [00:00:00]







    Jamin Brazil: Hey everybody, I'm Jamin, host of the Happy Market Research Podcast, today we are joined Vidyotham Reddi, director of global analytics and market intelligence at Mars. Mars is an American family owned multinational manufacturer of the some world's most iconic products, also some of my favorites, including M&Ms, Snickers, Orbits, Extra and Skittles. Prior to joining Mars, Vidyotham served as an insights lead at AT&T, Nielsen and General Mills.

    • 11 min
    Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

    Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

    Today I’m joined by John Dick, Founder and CEO of Civic Science.







    Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. 







    There are a few things that are very interesting about Civic Science that you may not know. 







    First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. 







    Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. 







    Find John Online: 







    * LinkedIn: https://www.linkedin.com/in/johndick/  * Company: https://civicscience.com/  







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com * “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q







    References:







    * Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdf* The Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing







    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account,

    • 43 min
    Ep. 551 – IIEX 2022 North America Conference Series: Sean Mulkerron, Vice President of Client Development at Engine

    Ep. 551 – IIEX 2022 North America Conference Series: Sean Mulkerron, Vice President of Client Development at Engine

    IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america 







    Find Sean Online:







    * Sean Mulkerron, Vice President of Client Development at Engine * LinkedIn: https://www.linkedin.com/in/seanmulkerron/ * Company: https://www.enginegroup.com/us/ * Email: sean.mulkerron@enginegroup.com* Phone: 617-851-8479







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com 







    This Episode is Sponsored by:







    The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 







    * Full-time on campus * Full-time online * Part-time online







    NEW FOR 2022: 







    If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 







    In addition to the certification, all the courses you complete will build toward your graduation.







    If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing















    HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 







    For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

    • 4 min

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