252 episodes

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Happy Market Research Podcast Jamin Brazil

    • Business
    • 4.5 • 2 Ratings

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

    Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

    Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

    This episode of the Happy Market Research Podcast was recorded in June 2020.















    In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. 







    Find Aaron Online:







    Website: https://www.methinks.io 







    LinkedIn: https://www.linkedin.com/in/aaronburcell







    Twitter: https://twitter.com/AaronBurcell







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.







    This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

    • 1 hr 6 min
    Ep. 315 – Adam Froman, Founder & CEO of Delvinia, on how Amplify Summit is Helping Market Researchers Adapt to the New World

    Ep. 315 – Adam Froman, Founder & CEO of Delvinia, on how Amplify Summit is Helping Market Researchers Adapt to the New World

    My guest today is Adam Froman, Founder & CEO of Delvinia. 







    Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians, AskingAmericans, and CRIS.







    Adam a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital transformation in Market Research that Delvinia has been involved in for over 20 years. He has made investments in Measure Protocol, Personal Panels, and the acquisition of CRIS. 







    Register for Amplify: https://www.delvinia.com/amplify/ 







    Find Adam Online:







    LinkedIn: https://www.linkedin.com/in/adamfroman 







    Twitter: https://twitter.com/adamfroman 







    Website: https://www.delvinia.com/ 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 















    [00:00:00]







    Jamin: Hi. I'm Jamin and you're listening to the Happy Market Research podcast. My guest today is Adam Froman, founder and CEO of Delvinia. Founded in 1998, Delvinia is a Canadian-based group of companies that provide technology-enabled customer insight and data collection solutions, including Methodify, AskingCanadians, Asking Americans, and CRS. Adam is a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital transformation in market research that Delvinia has been involved in for over 20 years. He has made investments in measure protocol, personal panels, and the acquisition of CRIS, C-R-I-S. Adam, thanks for joining me today on the Happy Market Research podcast.







    [00:00:47]







    Adam: Thank you, Jamin. I'm really, really, really, really, really, really happy to be here to do this. It's great to see someone who enjoys what they do as much as I do.







    [00:00:59]







    Jamin: I really appreciate it.

    • 39 min
    Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

    Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

    My guest today is Dom Boyd, Kantar Managing Director, UK. 







    Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part of WPP, and its global headquarters are in London, UK.







    Prior to joining Kantar, Dom started his career in 1992 as a Content & Programme Director at WMUA 91.1 FM. Since then he has started several successful companies and served as a strategic executive at top agencies including Publicis Poke, APG, and Adam & Eve.







    Find Dom Online:







    LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 







    Twitter: https://twitter.com/domboyd







    Website: https://www.kantar.com 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.







    This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

    • 35 min
    Ep. 313 – How to add Strategy to Market Research

    Ep. 313 – How to add Strategy to Market Research

    In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 







    Referenced Guests:







    Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation







    * LinkedIn: https://www.linkedin.com/in/danstradtman * Twitter: https://twitter.com/insightdan* Website: https://www.lubrizol.com 







    Dom Boyd, Kantar's UK Managing Director







    * LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 * Twitter: https://twitter.com/domboyd* Website: https://www.kantar.com 







    Dominic Carter, CEO of The Carter Group 







    * LinkedIn: https://www.linkedin.com/company/carterjmrn-kk * Twitter: https://twitter.com/carterjmrm * Website: https://the-carter-group.com 







    Debbie Howard, Chairman of The Carter Group







    * LinkedIn: https://www.linkedin.com/in/debbiehoward * Twitter: https://twitter.com/carterjmrn * Website: https://the-carter-group.com 







    Steve Kantscheidt, founder and CEO of Humantel







    * LinkedIn: https://www.linkedin.com/in/stevekantscheidt * Twitter: https://twitter.com/HumantelInc * Website: https://www.humantel.com 







    Find Jamin Online:







    * Email: jamin@happymr.com * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 







    Find Chueyee Online:







    * Email: chueyee@happymr.com* LinkedIn: www.linkedin.com/in/chueyeeyang* Twitter: www.twitter.com/chueyee15 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: a href="https://www.linkedin.com/company/happymarketresearch" target="_blank" rel="noreferrer noop...

    • 20 min
    MrWeb Series – Tobi Andersson, Chief Product Officer at Confirmit, on Data Visualization

    MrWeb Series – Tobi Andersson, Chief Product Officer at Confirmit, on Data Visualization

    This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned.















    My guest today is Tobi Andersson, Chief Product Officer at Confirmit.







    Founded in 1999, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, an early entrant in the DIY survey space as well as a leading CX platform. 







    Prior to joining Dapresy, Tobi was the Vice President of Hermelin Nordic Research. 







    Find Tobi Online:







    Website: https://www.confirmit.com/ 







    LinkedIn: https://www.linkedin.com/in/tobi-andersson 







    Twitter: https://twitter.com/dapresy_tobi 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: “Clap Along” by Auditionauti: https://audionautix.com















    [00:00:02]







    Jamin Brazil: Hi. I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Tobi Andersson founder of Dapresy and Chief Product Officer at Confirmit. . Founded in 2008, Dapresy is a data visualization platform for market research and customer experience data. Recently, Dapresy announced a merger with Confirmit, and early entrant in the DIY survey space, as well as a leading CX platform. Prior to starting Dapresy, Tobi was the vice president of Hermelin Nordic Research. Tobi, thanks so much for joining me on the Happy Market Research Podcast today.







    [00:00:38]







    Tobi Andersson: Thank you very much. Glad to be here.







    [00:00:41]







    Jamin Brazil: Let’s start with our marquee question. Give us a little bit of context for the audience. What did your parents do, and how did that inform your current career?







    [00:00:49]







    Tobi Andersson: Yeah. That’s a good question. Actually, I didn’t plan to work within the market research industry. I originally grew up on a farm, and I was very much focusing on – during my time at school to become a farmer. And I also started very, very many years to get a master degree in farming. But during the studies, I realized that the farming industry, they needed to be more – using more technology. And at that time, this was the late ‘90s, there was not that much of IT solutions for the farming industry. So, during my study – the time at school, I started to learn how to program,

    • 27 min
    Ep. 312 — Laura Levy & Emma Varjo on the Rise of Esports and how Consumer Insights can Help

    Ep. 312 — Laura Levy & Emma Varjo on the Rise of Esports and how Consumer Insights can Help

    This episode is in collaboration with IIEX’s podcast series.















    Our guests today are Laura Levy and Emma Varjo. 







    Laura is a human factors psychologist, specializing in how people interact and engage with technology.







    She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games user research, AR/VR, and human-computer interactions. 







    Laura received her BS in Zoology from the University of Florida, a MS in Biology and a MS in Psychology from Georgia Tech and is expected to earn her PhD in Psychology this Spring 2021 from Georgia Tech.







    Emma Varjo is the UX Lead for Frozenbyte Oy. 







    Frozenbyte was founded in 2001 and headquartered in Helsinki, Finland. Now, with over 110 employees, Frozenbyte has 11 published titles. Most recently: 







    * Boreal Blade which is a team-based melee fighting game with a focus on player vs player combat, * The Trine series which is a best-selling game in the adventure genre* And, Frozenbyte is scheduled to launch Starbase, a space MMO with a fully destructible and infinitely expanding universe, focused on building and designing spaceships and stations, exploration, resource gathering, crafting, trading, and combat.







    Prior to joining Frozenbyte, Emma has served as both a software developer and software designer. 







    Find Laura Online:







    Website: www.lauralevy.science







    LinkedIn: https://www.linkedin.com/in/lauramlevy 







    Twitter: https://twitter.com/sciencelaura







    Find Emma Online:







    Website: https://www.frozenbyte.com 







    LinkedIn: https://www.linkedin.com/in/emmavarjo 







    Twitter: https://twitter.com/eevarjo 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Watch this episode: https://www.youtube.com/watch?v=L5FqExXM4rg







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 















    [00:00:00]Jamin Brazil: Hi. I’m Jamin. You're listening to the Happy Market Research Podcast. Actually you're seeing the Happy Market Research Podcast if ...

    • 52 min

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