Heart, Soul & Hustl‪e‬ Zach Spuckler

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. 
Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                
After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                    
Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.
Show Notes: [02:00] Everyone should start thinking about using Google Ads.  
[02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.  
[03:40] Google Ads are a complimentary thing to Facebook Ads. 
[03:50] Google will actually help you get your first campaigns up.  
[04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.  
[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic. 
[07:32] YouTube ads are different than Facebook Ads. 
[08:59] Once people engage with our Facebook Ads, that is often not our last stop.  
[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.  
[11:35] The cost on Google is lower, and the intent is higher.
[14:25] A lot of marketers are on YouTube looking for that solution.  If we want that omnipresence then we have to not neglect the highest-trafficked platforms.  
[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game. 
[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible. 
[19:07] Google Analytics should be on your website.  Any form submission should be a goal on Google Analytics.    
[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.  
[21:40] Surfing the net means there is a wave out there.  You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave.  You can accomplish that with Google Analytics and using the keyword tool in Google Ads.  
[24:28] Google Analytics is giving you the data to create the experience people are actively searching for. 
[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.  
[26:23] YouTube is the second largest search engine owned by Google.  
[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics.   Google is saying people are searching for these topics, go make the content.  
[29:38] Zach and Mich

In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers.  If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.                                                
I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content.  I wanted to do an episode where I talk about how to create content that ultimately converts.  We are going to get into what do I mean by converts, how does content convert, and how do we create really good content. 
This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.

With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads?  Listen in as Zach breaks down what this means for you and your business in under 20 minutes.

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too. 
I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients. 
The doors to my new signature program Launch It is officially open.  Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.