133 episodes

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.

Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs Christina Sjahli

    • Business
    • 5.0 • 4 Ratings

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.

    Special Purpose Vehicles and You: Navigating the Legalities Surrounding SPVs - The Journey of McCall Harris

    Special Purpose Vehicles and You: Navigating the Legalities Surrounding SPVs - The Journey of McCall Harris

    There are lots of benefits to using a special purpose vehicle or SPV to raise capital. However, you undermine these advantages if you don’t familiarize yourself with its legal aspects. Handling legal affairs may be intimidating, but it is a necessary aspect of any business venture. If you want to utilize the full potential of an SPV, you need to know how to navigate its legalities.
    In this episode, McCall Harris talks about the legal processes involved with SPVs. She also explains from a legal standpoint why it is a favourable alternative to venture capital funds. In addition, McCall talks about the steps involved in creating and dissolving an SPV. Finally, she provides details behind the legal documents essential in these processes.
    If you are a mission-driven founder who wants to try SPVs for your business, this episode is for you!
    3 reasons why you should listen to the full episode: 
    Understand the step-by-step process of creating an SPV.Learn the documents you need for an SPV.Find out more about dissolving an SPV, whether in a successful or unsuccessful exit.Episode Highlights
    [05:24] Being a Lawyer and Specializing in SPV[07:43] What Is a Special Purpose Vehicle?[12:09] The Four-Step Process of Creating an SPV[13:47] Benefits of SPVs[15:29] Why Does a Cleaner Cap Table Matter?[17:50] Legal Documents You Need to Know[21:37] Drafting an Operating Agreement[26:01] The Terms Included in an Operating Agreement[28:03] Legal Aspects of Successful Business Exits[34:42] Unsuccessful Business Exits[38:44] Other ConsiderationsEnjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me.
    Resources
    Visit Christina Sjahli’s for more insights on raising capital through equity crowdfunding on the Her CEO Journey podcast.Episode 118: Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie NeilsonEpisode 119: Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle And Strategic Development Are you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!Download this Action Guide to help you determine if an SPV is right for your business.Assure — The Special Purpose Vehicle Specialist: Website | LinkedIn

    • 46 min
    Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle and Strategic Deployment - The Journey of Tara Spalding

    Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle and Strategic Deployment - The Journey of Tara Spalding

    As a founder, you need to be strategic about your plans for startup growth. Capital raising alone won’t be the solution to your cash flow problems. Instead of focusing on this, you need to know if you’re building a sustainable and profitable business. Because no matter how successful you are at capital raising, it’s pointless if you don’t know how to deploy these resources.
    BoomStartup's Tara Spalding joins us to discuss the important things you need to keep in mind when raising capital to ensure startup growth. She emphasizes the importance of communication and transparency between BoomStartup and its clients. Through quarterly business surveys, they can track their clients' progress and suggest improvements along the way.
    Tara also shares the programs they have to help founders accelerate their startup growth. We also touch upon the importance of intellectual property and high growth potential. Finally, we learn the value of SPVs in the pre-seed round and CFOs in the seed round.
    If you want to know how an accelerator can be helpful to your startup growth, then this episode is for you.

    3 reasons why you should listen to the full episode: 
    Discover how BoomStartUp helps startups grow by giving them guidance and expert advice.Learn the different evaluation processes BoomStartup conducts to determine the progress and growth of its clients.Find out tips and strategies for intellectual property, capital raising, and when to hire a CFO.
    Episode Highlights
    [06:18] Tara’s Background[10:28] What BoomStartup Does[12:59] What Low Barrier Means[16:20] How to Join the Accelerator for Startup Growth[19:17] Programs at BoomStartup [24:53] Building an Intellectual Property Strategy[31:14] High Growth Potential for Startup Growth[36:37] Assessing Capital and Progress[40:59] Using SPVs at the Pre-Seed Round[47:13] What to Look Out for in the Pre-Seed, Seed, and Series A Rounds[50:15] Why it Makes Sense to Hire a Part-Time CFO Prior to and After the Seed Round
    Enjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

    Resources
    Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Episode 118: Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie NeilsonAre you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. Download this quiz!Connect with Tara: LinkedInBoomStartup — An action-oriented and change-making accelerator that empowers startup growth. Check out their programs:OpenUpPitchUpRiseUpAmplifyUp Check out these Boom backers: 

    • 1 hr 1 min
    Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson (Alternative Capital Raising Series)

    Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson (Alternative Capital Raising Series)

    As a business owner, you need to raise capital to grow and scale your business. I always believe there are many different ways to raise capital. However, it is easy to get lost because of the various options. If you want to raise capital and get the flexibility to control outcomes, a special purpose vehicle (SPV) may be your answer.
    Today on Her CEO Journey, Katie Neilson discusses capital raising using a special purpose vehicle. She helps us understand this investment vehicle and the benefits this presents for founders and investors. Katie also shares some options you can explore if you’re thinking of using SPV to raise capital.
    If you are a mission-driven founder who is looking for a different method of raising capital, this episode is for you.
    3 reasons why you should listen to the full episode: 
    Determine the difference between a special purpose vehicle and venture capital.Learn how a special purpose vehicle can help founders raise capital.Find out the benefits of a special purpose vehicle in capital raising.Episode Highlights
    [05:47] Katie's Journey in Co-Founding Assure[08:19] Katie and Her Co-Founder's Background[08:57] What Is a Special Purpose Vehicle?[11:50] What Is an Organizer?[12:41] The Difference Between SPV and Venture Capital[15:42] How Assure Managed to Lower the Cost of SPV[18:03] Hybrid Fund: A Combination of SPV and Venture Capital[23:51] The Benefits of Special Purpose Vehicle for Founders[26:32] Preparation for Fundraising[28:34] What Is a Syndication?[30:34] Key Takeaways in Fundraising through SVP[33:00] How to Set Up an SVP or Work with AssureEnjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
    Resources
    Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.
    Episode 117: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions FirstDownload this Action Guide to help you understand the value of an SPV in raising capital.Getting ready for capital raising? Identify your financial gaps first by addressing these five business finance misconceptions. Download this quiz! Interested in setting up an SPV or working with Assure? Check out these options:
    BoomStartupAssure Syndicates

    • 34 min
    Her CFO Tips: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First

    Her CFO Tips: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First

    It takes hard work to move your purpose-driven business closer to your goal while ensuring that it’s sustainable. As you scale your business, you’ll realize that you need to be profitable to amplify your social impact mission. But before you think about capital raising, first and foremost, you need to understand why you need the extra capital. 
    In this episode, I discuss five misconceptions — and a bonus sixth! — on business finance that can cloud your headspace. Clearing out these misconceptions can close gaps in your business finance process you may not even know you had. In doing so, you can make more strategic and informed business decisions for your company’s growth.
    If you are a mission-driven founder who wants to make the best business finance decisions, then this episode is for you!
    3 reasons why you should listen to the full episode: 
    Find out five (plus a bonus one) business finance misconceptions that can cloud your business decisions.Identify the gaps in your business and take steps to create solutions.Clear your headspace and make the best decisions for you and your business as you look into capital raising.Episode Highlights
    [02:14] Know the Five Misconceptions in Business Finance First Before Going into Capital Raising[05:10] #1: High Price and High Volume Equals High Revenue[06:42] #2: Fast Growth Means a More Profitable Situation and More Cash Flow[19:32] #3: Financing Resolves All Cash Flow Issues[11:23] #4: Financial Knowledge Equals Bookkeeping and Taxes[14:39] #5: Forecasts are Pointless[19:06] Bonus: Getting a Business Loan Is BadEnjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

    Resources
    Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Getting ready for capital raising? Identify your financial gaps first by addressing these five business finance misconceptions. Download this quiz! 

    • 24 min
    Her CFO Tips: Identify the Financial Story Behind Your Marketing Campaigns

    Her CFO Tips: Identify the Financial Story Behind Your Marketing Campaigns

    We all want what’s best for our company. However, our teams may execute things differently. Often, we see tension between our marketing and finance teams: our companies' creative and analytical branches, respectively. They may not see the eye-to-eye on the best way forward. Marketing may feel that finance is trying to cut their resources. In contrast, finance thinks that marketing is spending too much without measuring results. To resolve this conflict, we need to find a common language between the two sides.
    In this episode, we talk about how you can bridge the gap between marketing and finance through the perspective of a CFO. We share five important questions to ask your marketing team so that you can identify the financial story behind your marketing campaigns. Knowing the answers to these questions is vital data that you need for future decisions.   
    If you’re an entrepreneur looking to bridge the gap between marketing and finance, then this episode is for you! Start asking the right questions so you can get the results you want.  
    3 reasons why you should listen to the full episode: 
    Discover the five questions you need to ask about your marketing process from a CFO’s perspective! Understand the importance of each metric and hear examples of how to apply them.   Learn the benefits of bridging your marketing and finance process.  Episode Highlights
    [00:02] The Common Gap In Marketing And Finance[02:45] Strengthening Your Marketing From a CFO Perspective[04:09] The First Question: Business Analysis [05:33] The Second Question: Number of Prospects[06:31] The Third Question: Lead To Client Conversion Speed[08:12] The Fourth Question: Conversion Rate Per Marketing Campaign[09:35] The Fifth Question: Bringing the Right Audience[10:24] Insights to Bridging Your Marketing And FinanceEnjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

    Resources:
    Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the Her CEO Journey podcast.Episode 111 - Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessDownload this Action Guide to help you understand the financial story behind your marketing campaigns in Toronto, Canada.

    • 13 min
    Growing Your Business through an Accessible and Sustainable Website - The Journey of Alisa Herr (Growth Marketing Series)

    Growing Your Business through an Accessible and Sustainable Website - The Journey of Alisa Herr (Growth Marketing Series)

    A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? 
    Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.
    With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. 
    If you're in a position to make your business more accessible, this episode is for you.
    3 reasons why you should listen to the full episode: 
    Gain valuable insights from Alisa’s journey to start her own web design business that promotes inclusivity.Learn how you can have an accessible and sustainable website.Find out what goals you can set to create a better and more inclusive environment for your team and your clients.Episode Highlights
    [05:50] Alisa’s Journey to Starting Unity Web Agency[08:54] The Difference Between Unity and Other Website Agencies[10:32] What an Accessible Website Means[12:53] How to Make a Website More Accessible[17:19] What a Sustainable Website Means[20:59] Partnership with Ablr [22:56] The Key Components of a Functional and Well-Designed Website [29:14] Unity’s Equal Pay Policy[34:30] Ensuring Business Profitability and Sustainability[36:38] Setting Short-Term and Long-Term Goals[40:07] Initial Struggles When Establishing the AgencyEnjoyed This Podcast?
    Write a review and share this with your friends.
    Connect With Me
    Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
    Resources
    Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your BusinessDownload this Action Guide to help you re-assess the value of an accessible and sustainable website as a part of your growth marketing strategy.Episode 112 - A Deep Dive into the Importance of an SEO StrategyEpisode 113 - Paid Advertising with EcosiaConnect with Alisa: LinkedInUnity Web Agency: Website | TwitterI Earn the Same Amount as My Employees - and That’s Okay by Alisa HerrWhole Grain DigitalEcosia Ablr

    • 44 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

MBRathowen ,

Gets to the Nitty Gritty

Christina gets down to business with her guests and digs deep for the actionable strategies that can sleuth out and fix money-sinking mistakes. I wish I listened to this podcast at the beginning of my CEO journey. I would have avoided hundreds of thousands of $$$ in mistakes and had a lot fewer sleepless nights.

Iamtherealginnie ,

Inspirational and insightful

Great interviews, provides insights to the mindsets and hardships female entrepreneurs faced during their path to becoming successful Business owners. Truly inspirational, and motivating.

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