46 episodes
How Agencies Thrive StackAdapt
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- Business
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5.0 • 58 Ratings
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How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape.
Learn more at www.stackadapt.com.
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S3 Bonus Episode 2: The Power of Personalized Targeting
Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.
©StackAdapt Inc.2023 -
S3 Bonus Episode 1 | Programmatic and the PR Landscape
Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.
©StackAdapt Inc.2023 -
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends
In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.
©StackAdapt Inc.2023 -
S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained
Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement.
©StackAdapt Inc.2023 -
S3 E10 | Hit the Right Note With Audio Advertising
Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments.
©StackAdapt Inc.2023 -
S3 E9 | Forecasting a Successful Weather Targeting Campaign
Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather.
©StackAdapt Inc.2023
Customer Reviews
How is that even possible?
The guest list for this podcast is insane! I’m not so familiar with digital and programmatic advertising and this podcast has been really helpful!
Great podcast
This is a great podcast for anybody in programmatic advertising, or anybody who just wants to learn more about it. I like how many different industries are covered to give a well-rounded overview.
Must listen for digital marketers
This show is a must listen for anyone who is in digital marketing. Every episode features a great guest and is packed with helpful insights and takeaways. Love that season 2 has already touched on how the digital landscape has evolved since 2020.
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