5 episodes

Curious to know what industry-leading marketers are looking to achieve in the ever-evolving digital landscape?

The "How Agencies Thrive" Podcast is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape

Learn more: https://www.stackadapt.com/

How Agencies Thrive StackAdapt

    • Marketing
    • 5.0, 46 Ratings

Curious to know what industry-leading marketers are looking to achieve in the ever-evolving digital landscape?

The "How Agencies Thrive" Podcast is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape

Learn more: https://www.stackadapt.com/

    04: Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency

    04: Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency

    In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make. 
    The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.
    Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future.
    With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?
    B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head.
    This is a must for B2B marketers!
    Key Takeaways from this Show
    How has the ongoing virus outbreak has impacted SAAS and technology companies Insights into implementing a successful holistic marketing strategy Account-Based Marketing vs. Lead-Based Marketing Lead generation forms as an alternative to landing pages And so much more….  Resources:
    Stackadapt
    Digital Reach Agency

    • 55 min
    03: Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria

    03: Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria

    In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV.
    The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. 
    Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.  
    But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV. 
    This is an episode not to be missed!
    Key Takeaways from this Show
    CTV versus Linear TV—Why advertising on CTV can yield much better dividends  Like digital campaigns, can you adopt a targeted approach for CTV advertising?  What does a Programming Guaranteed Deal constitute?  Can you leverage the CTV platform for political campaigning?  TV subscription trends in the wake of the coronavirus pandemic  And much, much more…..

    • 51 min
    02: Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena

    02: Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena

    In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising.
    Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service. 
    Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year. 
    What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up!
    Key Takeaways from this Show 
    Challenges and opportunities in political advertising  Feasibility of OTT as a marketing platform  How Google’s move to eventually ban third-party cookies will ban digital marketing  How to deal with attribution in political advertising  And so much more... Learn More:
    https://www.stackadapt.com/

    • 46 min
    01: Digital Advertising Today: StackAdapt Roundtable

    01: Digital Advertising Today: StackAdapt Roundtable

    In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak.
    As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”.  
    Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly? 
    We wrap up this show by sharing how agencies can thrive in this changing ecosystem. 
    Key Takeaways from this Show: 
    Will COVID-19 alter buying behaviour forever?  How to transition from event marketing to digital marketing  Will the travel and tourism industry see a huge surge in 2021?  How the cancellation of live sporting events is impacting cable subscriptions  Why you should avoid pulling back on your advertising right now  How to structure your brand messaging in the wake of the virus outbreak  And so much more…  Learn More:
    https://www.stackadapt.com/

    • 49 min
    00 : Welcome To How Agencies Thrive

    00 : Welcome To How Agencies Thrive

    In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes.
    Learn more:
    https://www.stackadapt.com/

    • 13 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

Cakelady24 ,

Insightful

So great to finally have a podcast in this industry that isn’t repeating the same old content. Finding this to be incredibly timely, fresh and insightful. Can’t wait for more episodes!

pmcbride ,

Amazing industry insights!

This podcast is a must for individuals in the ad tech industry. I am finding the topics and guests very relevant and from the first two I have gathered valuable takeaways - can’t wait for more.

zeynepakkalyoncu ,

Good use of your time

I’m looking forward to future episodes! Even the first one has been incredibly informative.

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