How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape.
Learn more at www.stackadapt.com.
3 | Strategies to Succeed in B2B Digital Marketing
Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.
2 | The Future of Travel and Tourism Marketing
Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing.
1 | Navigating the New Normal in 2021
In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.
0 | Season 2 Overview
How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.
Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt
In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole.
Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.
Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?
Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers.
Key Takeaways from this Show
Will the virus outbreak change buyer behavior for good How are brands adjusting to the accelerated shift towards eCommerce Why measuring return on ad spend is more important now than ever before And much, much more...
12: Building Agency 2.0: Alex Panousis, Carat
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.
Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.
Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?
Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights!
Key Takeaways from this Show
Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...
Must listen for digital marketers
This show is a must listen for anyone who is in digital marketing. Every episode features a great guest and is packed with helpful insights and takeaways. Love that season 2 has already touched on how the digital landscape has evolved since 2020.
This podcast has great insights into the advertising world and how to make the most of an ever-changing landscape. It’s very informative!
Perfect balance of the human and technical sides of marketing
It was great chatting with the StackAdapt team. What I really love about their podcast is how they balance the technical element with the human element in their dialogue. That really helps create a deeper understanding of the emotional side of marketing and they do a great job capturing it!