14 episodes

Curious to know what industry-leading marketers are looking to achieve in the ever-evolving digital landscape?

The "How Agencies Thrive" Podcast is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape

Learn more: https://www.stackadapt.com/

How Agencies Thriv‪e‬ StackAdapt

    • Marketing
    • 5.0 • 48 Ratings

Curious to know what industry-leading marketers are looking to achieve in the ever-evolving digital landscape?

The "How Agencies Thrive" Podcast is dedicated to helping the new breed of forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape

Learn more: https://www.stackadapt.com/

    Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt

    Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt

    In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole. 
     
    Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.
     
    Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?
     
    Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers.
    Key Takeaways from this Show
    Will the virus outbreak change buyer behavior for good How are brands adjusting to the accelerated shift towards eCommerce Why measuring return on ad spend is more important now than ever before And much, much more...

    • 52 min
    12: Building Agency 2.0: Alex Panousis, Carat

    12: Building Agency 2.0: Alex Panousis, Carat

    In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.
    Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment. 
    Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic? 
    Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights!
    Key Takeaways from this Show
    Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...

    • 38 min
    11: Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen

    11: Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen

    In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily. 
    Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels. 
    Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perceptions and behaviours due to the pandemic, and in the wake of the BLM movement were definitely not the same. So why is it important to focus on the consumer’s state of mind? And how are Allen & Gerritsen driving diversity and inclusion? 
    If you are looking to learn from an agile agency and how they pivoted quickly, this is your episode!
    Key Takeaways from this Show
    How being agile can help you deal with highly fluid markets How diversity and inclusion can help build your talent pool

    • 27 min
    10: How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School

    10: How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School

    In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out.
    John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution.
    Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing?
    If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on!
    Key Takeaways from this Show
    Hiring an agency vs. Building an in-house marketing team – which is the better option for you? What will education in 2021 and beyond look like? Is online education the new normal? And much, much more…

    • 40 min
    09: Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel

    09: Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel

    The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions.
    From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world. 
    Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel?
    If you are looking to learn more about how the travel industry is coming up with creative and resilient measures to protect their business, here is where to tune in!
    Key Takeaways from this Show
    Impact of the pandemic on the travel industry Creative and resilient resorts for the travel industry to fight the pandemic How can travel companies alter their brand messaging after COVID And much, much more…

    • 53 min
    08: All things Measurement and Attribution

    08: All things Measurement and Attribution

    In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc.
    We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising. 
    Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level. 
    In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies.
    Next, we talk about the impact of COVID on CTV consumption and advertising strategy as a whole. Sure. Restrictions on activity have resulted in a major shift from linear TV to CTV. But, as economic activity picks up again, will we see the CTV industry give up these gains? Or will COVID change user behavior and patterns for good? 
    We discuss the pros and cons of both linear TV and CTV advertising in this segment of the show. While contextual advertising might result in better conversions on CTV, linear TV still accounts for 75% of total consumption. So, as a media buyer, what is your best strategy going forward?
    Rachel also talks about the impact of COVID on CPG, auto, and retail. You will learn how these different industries are adopting varying advertising strategies after the pandemic. 
    Other topics discussed in today’s show include the use of first-party data and third-party data, measuring KPI’s and ROI, the importance of cross-platform measurement, and much, much more..
    We hope you enjoy this show.
    What You Will Learn In This Show
    Impact of COVID-19 on Linear TV and Connected TV advertising Importance of cross-platform measurement in advertising Different products for measuring ad performance to a really granular level And much, much more...
    Resources
    Stackadapt

    • 39 min

Customer Reviews

5.0 out of 5
48 Ratings

48 Ratings

amandab715 ,

Very insightful!

This podcast has great insights into the advertising world and how to make the most of an ever-changing landscape. It’s very informative!

mikeysadowski ,

Perfect balance of the human and technical sides of marketing

It was great chatting with the StackAdapt team. What I really love about their podcast is how they balance the technical element with the human element in their dialogue. That really helps create a deeper understanding of the emotional side of marketing and they do a great job capturing it!

Cakelady24 ,

Insightful

So great to finally have a podcast in this industry that isn’t repeating the same old content. Finding this to be incredibly timely, fresh and insightful. Can’t wait for more episodes!

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