Mike is an entrepreneur, filmmaker, speaker, author and holds a patent in "Cross-Channel" Marketing Technology. He is the CEO, "Chief Disruptasaurus" and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches, consultants, and creative people worldwide.
His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from "The Secret", Brian Tracy, Jorge Cruise, Dan Kennedy, and Harvey MacKay.Mike's companies have produced seven consecutive online product launches with the largest grossing over $9.1 million dollars. He also generated over $3 million dollars in sales during a "direct to camera" live webcast.
Mike helps people create a personal brand that allows them to generate lots of money. Warren Buffett, Jeff Bezos, and Opera are just some names that create an emotional reaction, all because they started from nothing and through building their success, built a personal brand that is known worldwide. Now if they get involved in a project their name automatically elevates the status of that project.
The truth about professional athletes is a lot of times they are only making money from one stream and this results in them having very little money after their professional carriers are over. The ones that escape this situation are the ones that leverage their personal brand and celebrity to transition into different markets and create multiple flows of income and attention. With attention shifting from TV and radio to podcast and radio audiences are getting more niche, you no longer need a massive following to generate business a small but engaged audience can be just as effective.
When you are building an audience there are three main things to focus on, Market, Message, and Medium.
Market: Who is your ideal client.
Message: What do they need to hear to trust you, like you and feel comfortable doing business with you.
Medium: What platform is your audience consuming content on, is it through a podcast, books or social media? Where are they consuming content or entertainment?
Creating relationships with people that have a bigger audience than you and finding a way to add value to them and their audience will allow you an opportunity to expand your audience and create a win-win situation for both you and the influencer.
A book is one of the best ways to build credibility with and deliver your message to your ideal client in a way that attracts them to you rather than you having to go out and try to find them. If you can find out what a “perfect dream come true” looks like to your client, it will give you the ability to answer their questions that they have before they come up and effectively communicate your product in a way that resonates with your ideal client.
The biggest mistake that marketers make is that they try to project themselves all over their audience rather than finding out directly from a client what attracted them to the business in the first place and using that as the foundation of their marketing efforts moving forward. Giving people the sense and feeling that they belong to something greater than themselves is the value created by a personal brand.
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