31 min
How TA DAAN Blends Content and Commerce for Artisanal Growth & Success eCommerce MasterPlan
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- Marketing
Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.
Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.
Hit PLAY to hear:
How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN
Key timestamps to dive straight in:
[04:12] Evolution from showcasing to facilitating commerce for artisans.
[08:56] Strong alignment and connection in founding team.
[09:55] Business grew from 4 to 17 people.
[14:40] Testing operational activities before crowdfunding decision.
[18:38] Pop-ups engage with people, build brand.
[20:19] Listen to Costanza’s Top Tips!
Full episode notes here: https://ecmp.info/488
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.
Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.
Hit PLAY to hear:
How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN
Key timestamps to dive straight in:
[04:12] Evolution from showcasing to facilitating commerce for artisans.
[08:56] Strong alignment and connection in founding team.
[09:55] Business grew from 4 to 17 people.
[14:40] Testing operational activities before crowdfunding decision.
[18:38] Pop-ups engage with people, build brand.
[20:19] Listen to Costanza’s Top Tips!
Full episode notes here: https://ecmp.info/488
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
31 min