In episode 2 of The Undefeated Marketing System Podcast, Phillip is again joined by business development expert Cris Erickson, as well as Phillip’s business partner and CEO of Go BIG Media, Dean Petrone.
The trio begins by taking a blast to the past to reminisce on how Phillip and Dean met and worked together on a congressional race in Alabama.
Cris then leads the discussion into The Undefeated Marketing System, asking Phillip and Dean to dive into how the five step marketing system fits into the political world. Dean gives his perspective on past political campaigns and how he has seen this marketing system used in his campaign experience. He highlights that the difference between political and corporate marketing is that political campaigns utilize the EXACT same steps as The Undefeated Marketing system.. but on “hyperdrive.”
Finally, Dean and Phillip give detailed accounts of a few huge political campaigns, in which The Undefeated Marketing System was crucial to the election win.
Stick around at the end for an easy takeaway/marketing tip from Phillip.