57 min

How To Break Into The NOLO (Non-Alcoholic) Beverage Market The Merchant Mastery Podcast

    • Marketing

Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019.
 
In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brewing and Libra, a non-alcoholic craft beer. 
 
When you want to enjoy a tasty beverage sans the alcohol, you shouldn't have to compromise on flavour. This is where Mitch and his team at Libra have managed to hit a sweet spot. They created a light and refreshing pale ale with all the flavour you'd expect from its alcohol-ier cousin, and only 30 calories!
 
Grab your favourite beverage and listen in on our conversation with Mitch.

Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019.
 
In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brewing and Libra, a non-alcoholic craft beer. 
 
When you want to enjoy a tasty beverage sans the alcohol, you shouldn't have to compromise on flavour. This is where Mitch and his team at Libra have managed to hit a sweet spot. They created a light and refreshing pale ale with all the flavour you'd expect from its alcohol-ier cousin, and only 30 calories!
 
Grab your favourite beverage and listen in on our conversation with Mitch.

57 min