37 min
How to Build Raving Fans – from the Master of Fanocracy, David Meerman Scott The Undefeated Marketing Podcast
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- Marketing
In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began.
After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices - The Grateful Dead. The conversation continues into a talk on authentic marketing and giving before receiving to create lifelong fans. David’s practices are a key tactic used in Step 3 of the Undefeated Marketing System - the strategy and branding. “Fanocracy,” one of David’s best-selling books, dives into the common practices for establishing a brand as a “fan favorite.”
After dissecting the common fight back from clients being that they are “different” and Fanocracy “won’t work for their business/industry), David reflects on various brands he has seen utilize these tactics including Peloton, the band ColdPlay, and Hagerty.
Stick around at the end for an exclusive and free TIP OF THE WEEK from Phillip that you can implement immediately (and easily) to maximize your ROI and see HUGE results.
In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began.
After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices - The Grateful Dead. The conversation continues into a talk on authentic marketing and giving before receiving to create lifelong fans. David’s practices are a key tactic used in Step 3 of the Undefeated Marketing System - the strategy and branding. “Fanocracy,” one of David’s best-selling books, dives into the common practices for establishing a brand as a “fan favorite.”
After dissecting the common fight back from clients being that they are “different” and Fanocracy “won’t work for their business/industry), David reflects on various brands he has seen utilize these tactics including Peloton, the band ColdPlay, and Hagerty.
Stick around at the end for an exclusive and free TIP OF THE WEEK from Phillip that you can implement immediately (and easily) to maximize your ROI and see HUGE results.
37 min