How to Build Your Brand with Celebrity Endorsements eBRANDCAST

One of the most powerful ways to increase your business's credibility is by securing a celebrity endorsement. Like is or not, humans are social creatures, and that means we’re easily influenced by the opinions of aspirational figures.

But are these kinds of endorsements really relevant to eCommerce? Compared to influencer marketing, celebrity endorsements feel traditional and outdated. And are they even different strategies?

There’s no question that influencer marketing is an evolutionary step in borrowing celebrity for advertising, and they do overlap. But celebrity endorsement is a fundamentally different brand tactic and still offers profound potential business benefits.

So tune in to learn more, including how to choose the right celebrity for your brand, and how to get started creating your strategy…