23 min
How to Combine Authenticity with Marketing Automation with Sydney Sloan Office Hours: Where B2B Sales and Marketing Learning Happens
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- Marketing
“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.
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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts
If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod
“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.
---
Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts
If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod
23 min