Michael Port, the Co-Founder and CEO of Heroic Public Speaking, joins the Social Pros Podcast to discuss the power of storytelling and how to eliminate the fear of creating video for social.
Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Sales Force Marketing Cloud
How to Overcome Fear of Creating Video in Social Media
Telling stories through video is all about capturing your audience’s attention and holding it long enough to cultivate an interest in your message. If you haven’t leveraged video thus far and have still managed to achieve some level of success on social, it’s probably because you’re telling good stories. The question is, how can you take your stories and transfer them to video?
When thinking about creating a video for social, Michael Port, the CEO of Heroic Public Speaking, suggests that you start with Aristotle’s concept of the three-act structure. Every story has a beginning, middle, and end. It’s up to you to decide how you’re going to present the setup, confrontation, and resolution of your story in the most effective way possible on social.
Social media that spreads only spreads because the stories are well told. When you understand how a story is organized, sculpted and told, you can use that knowledge to get people to not only see the world differently but think, feel and act differently.
In This Episode:
05:14 – How to transfer your stories to the screen using the three-act structure 09:37 – Why you need to understand how to create and release tension on social 10:59 – How to drip feed your story to create intrigue and build an audience 18:23 – Why you should make strong choices with your video content 22:46 – How to get better on camera and create engaging videos 27:37 – How to effectively package and present pitch ideas to potential clients 38:31 – Michael’s top tips for creating a video in social media Resources:
Get the new State of Marketing report for free from Salesforce here.
Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
Find out more about Emma’s email marketing platform here.
Learn more about Heroic Public Speaking here.
Listen to Michael’s, ‘Steal the Show’ Podcast here.
Read Michael’s new book, “Steal the Show” here.
Visit SocialPros.com for more insights from your favorite social media marketers.