How to start an indie beauty brand with Kiramoon’s Lindsey Martin

Joining me on the show today is Lindsey Martin, Founder of Kiramoon. 

Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package. 

In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment.

LINKS WE MENTION:

Kiramoon's Instagram

Lindsey's Instagram

Kiramoon's Tiktok

Female Startup Club's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Podcast: Second Life

Listener Research: hello@femalestartupclub.com

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