45 episodes

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

How to Win podcast with Peep Laja Peep Laja

    • Business
    • 3.8 • 5 Ratings

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

    Engineering the product mindset with 3Pillar Global's David DeWolf

    Engineering the product mindset with 3Pillar Global's David DeWolf

    This week on How to Win: David DeWolf, President and CEO of 3Pillar Global, a software product development company. 3Pillar Global was founded in 2006 and now has over 2000 employees with annual revenue of over $100M. In this episode, we discuss going beyond a great product offering, why leaders should regularly reinvent themselves, and why scaling company culture is key to successful growth. I weigh in on innovating for customer value, why you should always be generous with your knowledge, and why success depends on being clear when it comes to your obstacles.

    • 29 min
    Going after greenfield opportunities with FullStory's Scott Voigt

    Going after greenfield opportunities with FullStory's Scott Voigt

    This week on How to Win: Scott Voigt, founder and CEO of FullStory, a digital experience intelligence platform that combines quantitative and qualitative data to drive digital growth. Founded in Atlanta in 2014, FullStory now serves over 3200 customers and has consistently increased their ARR by over 70% year over year. In August, the company wrapped up a $25M funding round bringing their total amount raised to around $200M. In this episode, we discuss how FullStory repositioned early on when they found a better-fit customer segment, why a focus on enterprise clients has been essential to their growth, and how an excellent user experience is creating a strong flywheel for them. I share insight on the theory of the flywheel effect, the importance of repetition in marketing, and how to stay ahead of copycats looking to clone your product.

    • 32 min
    Focus-fueled growth with Seamless.AI's Brandon Bornancin

    Focus-fueled growth with Seamless.AI's Brandon Bornancin

    This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.

    • 29 min
    Industry experience as a competitive advantage with Spryker's Alexander Graf

    Industry experience as a competitive advantage with Spryker's Alexander Graf

    This week on How to Win: Alexander Graf, co-founder and co-CEO of Spryker, an e-commerce platform for B2B and B2C enterprise marketplaces. Founded in Germany in 2014, Spryker raised $130M in Series C funding in 2020 and now sits at 650 global employees with 100% growth, year over year. In this episode, we look into how Spryker turned years and years of industry experience into a deep moat, and the strategy behind their investment in brand image. I share my thoughts on the importance of a strong brand, why identifying the causal factors of success can be difficult, and my tips on how to hire the right people.

    • 29 min
    Developing a distinctive marketing tone with CB Insights' Anand Sanwal

    Developing a distinctive marketing tone with CB Insights' Anand Sanwal

    This week on How to Win: Anand Sanwal, co-founder and CEO of Attentive, a business intelligence platform that enables organizations to make technology decisions faster and with more confidence. Launched in 2010, CB Insights is on track to hit $100M ARR this year, with over 400 employees and thousands of customers. In this episode, we unpack CB Insights' highly successful content strategy, and discuss why the ability to prioritize has been essential to their growth. I weigh in with my thoughts on the importance of focus, how to monitor changes in the market so you can choose the right time to pivot, and why more creativity and hard work is needed in marketing.

    • 32 min
    Getting more accurate customer feedback with Attentive's Brian Long

    Getting more accurate customer feedback with Attentive's Brian Long

    This week on How to Win: Brian Long, co-founder and CEO of Attentive, an SMS marketing solution. Since being founded in 2016, Attentive had grown to over 1300 employees and recently raised $470M in Series E funding with a total of $866M raised to date. In this episode, we discuss Attentive's vertical focus, obsession with customer feedback, and success with their outbound sales efforts. I share my thoughts on playing in market verticals, adjusting to a rapidly evolving competitive landscape, and how startups should be thinking about their website messaging.

    • 30 min

Customer Reviews

3.8 out of 5
5 Ratings

5 Ratings

FatherOf3girls ,

Great insights from fascinating businesses

I love this podcast! Peep finds really interesting growth stories and ask great question to find the insights that can explain why these companies won and if this can be replicated.

Vladfrr ,

Differentiation wins. Thanks Pe:p.

This podcast is one of the best podcasts I’ve discovered this year. Every episode is a bar of gold (almost every episode). Pe:p doesn’t do fluff. He doesn’t do filler. He doesn’t do emojis. Instead, every episode is a discovery/study of winner guests in digital space. Pe:p will find the answer on how much is strategy? How much is luck? How do they win?

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