Virtual events have received mixed reviews as a replacement for in-person conferences. For some companies, virtual events have provided opportunities to connect. But many people have complained about the lack of interactivity and engagement. For commonsku, which sells software to promotional product companies, in-person events have been a key part of its marketing and sales efforts. As important, events have propelled Commonsku's community. With in-person conferences off the table, commonsku has successfully leveraged virtual events to stay connected to customers and nurture prospects. In this episode of Marketing Spark, Mark Graham, commonsku's co-founder and chief brand officer, talks about why and how virtual events have worked so well.