35 min

How We Built Mid-Day Squares with Jake Karls The Tom Wang Show

    • Business

In this episode, I interview Jake Karls, one of the co-founders of Mid-Day Squares. We talk about the unique social media and promotional strategies his team used to build their cult-like following despite being in a competitive market. He also talks about how documenting their day-to-day operations, even the good, bad and ugly, helped grow their family business into the multi-million dollar chocolate empire it is today.

In this episode, I interview Jake Karls, one of the co-founders of Mid-Day Squares. We talk about the unique social media and promotional strategies his team used to build their cult-like following despite being in a competitive market. He also talks about how documenting their day-to-day operations, even the good, bad and ugly, helped grow their family business into the multi-million dollar chocolate empire it is today.

35 min

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