How Wilderdog Turned Dog Gear into a Profitable Business

From selling braided iPhone chargers on Instagram to building an outdoor dog gear empire - Rachel Friedline's wild journey started with a red iPhone cord and a weekend ski house.

Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear company built for dogs and their humans. With a focus on durability, thoughtful design, and community, she has helped grow the brand from the ground up into a trusted name in the outdoor space. Rachel is passionate about building products that inspire people to get outdoors with their dogs.

Jon chats with Rachel about:

• early social media marketing through customer photo reposts

• her origin story going from an iPhone cord business to Wilderdog 

• Wilderdog’s company philosophy inspiring outdoor adventures with dogs

• bootstrap growth maintaining complete business control

• the purchase for Pup program donating $500k+ to shelters

Jason Kuperberg’s Episode:

https://open.spotify.com/episode/5NrgwRPgvBXoRcvWsJ7oRI?si=d89633362efb4cb8

Michael Brandt’s Episode:

https://open.spotify.com/episode/5JVLA5CFL5xTFChTiU01Ar?si=5ad7281b84ed461d

Stay Connected:

Follow Wilderdog:

https://www.instagram.com/wilderdog/

https://www.wilderdog.com/pages/purchase-for-a-pup

This episode is supported by:

Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!