IDFA, creative, astrology, and free Lambos for everyone with Wooga, Product Madness, and Playstudios Mobile Heroes Uncensored

It's hard to understand why, but Liftoff ordered a second episode of Mobile Heroes Uncensored, with John Koetsier and Peggy Anne Salz. As usual, we totally screw it up only to be saved by our horribly great guests: Jason Conger, Head of UA, Wooga; Claire Rozain, UA manager, Product Madness; Melanie Zimmermann, Head of Marketing, Wooga; Assaf Shalev, Head of Creative Marketing, Playstudios.

What we talk about, besides free Lambos and astrology?

 - IDFA (yep, still on that meal ticket)

 - Creative (apparently it matters)

 - Craft beer (sounds better than it tastes)

 - Mobile news (really)

 - Mobile heroes in the news

 - Dating

 - And yes, a whole lot of insight around how to win when you don't have IDFA or granular device-level data anymore

So check it out! And share! And let us know if you liked it. (But only if you did.)

Joking. Sorta.