Importance of CRM in today`s world with Lars Helgeson, CEO of GreenRope

Lars started in the Internet Marketing space in 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, they grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. His favorite CRM-related mantra is, “If it isn’t in the CRM, it didn’t happen.” My goal is for you to adopt this far-reaching data-driven, inclusive approach to running your business, too. He earned a Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY, and an MBA from the Robert Anderson School at the University of New Mexico. After graduating, he served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization.