In conversation with Andrew Smith from The Charlesworth Group about marketing in China Behind the Fluff

How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.
Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:
The importance of developing a localized and bespoke strategy for China
The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
WeChat as a prerequisite to being in the Chinese market and raising your brand profile
The success of short videos and live streaming in China
Creating an authentic brand presence within China and linking it back to great content
#OpenMarketing
Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
Be inspired - https://www.internationalbunch.com/beinspired
Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html
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