7 min
Influences on Decisions - Psychological Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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- Courses
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)
7 min