13 min
Is Influencer Marketing Worth It? Wharton Business Daily
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- Management
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
Hosted on Acast. See acast.com/privacy for more information.
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
Hosted on Acast. See acast.com/privacy for more information.
13 min