72 episodes

Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied “in the wild”. Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more.

The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it … there’s something for you in this show.

It's All Just a Bunch of BS Nick Hobson

    • Business
    • 5.0 • 24 Ratings

Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied “in the wild”. Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more.

The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it … there’s something for you in this show.

    Episode 61 with APEX: Building Relationships with Brands and Businesses

    Episode 61 with APEX: Building Relationships with Brands and Businesses

    is a technology-based research company that - in just over two years - has quickly mobilized to develop , a world-class SaaS-based scoring capability to help brands understand and navigate changing business landscapes and audience expectations. Collaborating alongside on some of the brightest minds in academia and working with some of the most well-known brands, Emotive's defines, tracks and helps strengthen audience engagement for organizations across industries. Nick Bond has made a cåareer understanding people. After graduating from the University of Calgary, Nick decided to focus his energy on the data and analytics side of the industry. Earning his stripes for the first seven years of his career in market research with Ipsos, Nick moved to FGL Sports – part of the Canadian Tire Group – to take a leadership role on the strategic marketing planning team on behalf of well-known brands such as Sport Chek, Atmosphere, and Sports Experts in Quebec. After 5 years, Nick was lured to the agency world and began his foundational work on defining, measuring, and tracking audience engagement.    

    • 38 min
    Episode 60 with JESSICA TOLLETTE: The Interdisciplinary BS

    Episode 60 with JESSICA TOLLETTE: The Interdisciplinary BS

    Hello BS Listeners, and welcome back to another episode. Today I am here with Dr. Jessica Tollette. Jessica is the academic director of the Bachelor in Behavior and Social Sciences at IE University. She has experience teaching courses on research methods, race, gender and education. Her research interests include race, ethnicity, immigration and intergroup relations. Dr. Tollette’s previous research examines immigration policy, immigrant integration and intergroup relations in Madrid. She has previously received several awards and grants to conduct her research, including a Fulbright grant to Spain. In addition to teaching and research, Dr. Tollette has also worked extensively with undergraduates in the realm of diversity and inclusion and pre-career and academic advising. Prior to obtaining her Ph.D., she worked as a management consultant at Monitor Group where she specialized in marketing consulting and diversity recruitment. She received her M.A. and Ph.D. in Sociology at Harvard University and graduated magna c*m laude from the University of Pennsylvania with a degree in Communication.

    • 43 min
    Episode 59 with ASHLEY WHILLANS: Time To Get Time Smart

    Episode 59 with ASHLEY WHILLANS: Time To Get Time Smart

    Ashley Whillans Bio: I received my PhD in Social Psychology from the University of British Columbia in November 2017 and started working as an Assistant Professor at the Harvard Business School in July 2017. During my PhD, I was a member of UBC's Public Scholar Initiative and was funded by the Social Sciences and Humanities Research Council of Canada. My PhD Dissertation won the CAGS Distinguished Thesis Award for being the best dissertation across the fine arts, social sciences, and humanities in Canada in 2017. In 2015 and 2018, I was named a Rising Star of Behavioral Science by the International Behavioral Exchange & Behavioral Science and Policy Association. In 2016, I co-founded the Department of Behavioral Science in the Policy, Innovation, and Engagement Division of the British Columbia Public Service Agency. I am part of the , and advise on the well-being strategy of numerous non-profit and for-profit partners. I am a member of the  at Harvard Business School, a member of the  at Harvard Chan School of Public Health, and a member of Harvard Kennedy School of Public Policy's . I am also a  at Harvard University, where my ongoing research examines the welfare benefits of alleviating time poverty among working poor women living in developing markets. ​​More broadly, my research focuses on understanding how the daily and long-term decisions people make about time and money (in their personal lives, relationships, and at work) impact well-being. My research has been published in numerous academic outlets, including the Proceedings of the National Academy of Science, Organizational Behavior and Human Decision Processes, Social Psychological and Personality Science, Health Psychology, Personality and Social Psychology Bulletin, Journal of Social and Personality Psychology, Nature Human Behavior, Science Advances, and Journal of Experimental Social Psychology.

    • 42 min
    Episode 58 with BJ FOGG: Tiny Habits, Big Changes

    Episode 58 with BJ FOGG: Tiny Habits, Big Changes

    BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. At Stanford University he’s directed a research lab for over 20 years. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior for good. The focus areas include health, sustainability, financial wellbeing, learning, productivity, and more. In 2002, he published a book entitled, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors. At the time of publication this book was mostly ignored. Now, almost 20 years later, the predictions and warnings about persuasive technology were surprisingly accurate. In 2009 BJs research interests moved away from persuasive technology toward human behavior in general, especially health habits. This led to creating a new set of models and methods that comprise what he calls “Behavior Design.” In January of 2020 I shared 300 pages of new and practical uses for Behavior Design in my New York Times Bestselling book . Today he devotes about 50% of his time to Stanford and 50% to industry teaching & innovation. For him, working in both worlds makes sense: his Stanford work makes him better in industry. And what he learns in industry improves his Stanford research.​

    • 54 min
    Episode 57 with MAGDA OSMAN and JAMES ELFER: Putting Nudging Under the Microscope

    Episode 57 with MAGDA OSMAN and JAMES ELFER: Putting Nudging Under the Microscope

    James Elfer is Founder of Morethannow, a research practice that applies behavioral science to workplace contexts. Magda is Reader in Experimental Cognitive Psychology, the Alan Turing Research Fellow and Head of Dynamic Learning and Decision Making Lab at Queen Mary University of London. The ethos of her work has been to take a critical eye to well accepted views and challenge the status quo. As a result, her research and writing interests cover a range of areas that include decision-making, learning, problem-solving, biases, risk and uncertainty, agency and control, and the unconscious. Her work also helps to show that methods, such as nudges, designed to improve our decision-making are not reliable, are ethically problematic, and that the public have concerns about them, especially if the nudges are designed by government bodies compared to scientists.

    • 54 min
    Episode 56 with WILL LEACH: The Behavioral Science and Marketing Mixtapes

    Episode 56 with WILL LEACH: The Behavioral Science and Marketing Mixtapes

    After having spent over 20 years in Corporate America, Will Leach left PepsiCo in 2012 to chase his dreams of opening a behavioral science-focused marketing research - .  In 2017 Will accidentally found out that he had the basic elements required to write a book, so he did just that.  In 2018 he released Marketing to Mindstates.  Because of the books’ success, he formed a new company called . Mindstate Group offers behavioral science tools to help brand managers and planners develop marketing creative that gets people to listen, care, and act.

    • 50 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Mr_MJMH ,

Financier

Best podcast out there for professionals interested in the psychology of organizations and customers. Keep it up!

rachcf ,

Interesting, knowledgeable, and easy to listen to!

Found out about Nick and this show from Four Beers pod. Really interesting to see how training in social psychology can be applied to BS/BI/BE. Nice diversity of guests in the episodes. Looking forward to hearing more!

Richy Tea ,

Mortgage Broker

Engaging & diverse topics that keep you listening and always wanting more! Great Podcast!

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