37 min
Jason Miller on Slaying Mediocrity Radically Transparent
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- Marketing
Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn.
Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served.
If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pizazz you need to lead with creativity and produce transformational content.
Marketing Director at CreativeX, Jason Miller sits down with host Jennifer Gutman of Oktopost to explore the much-needed conversation on the dangers of B2B marketers celebrating mediocrity. More often than not, marketers get bogged down with the day-to-day tactical activity of their role, leaving little time for creativity and certainly not enough time for what Jason calls “intelligent risk-taking”, a term he learned from his time at LinkedIn.
Jason opens up about some of the intelligent risks he has taken during his time at LinkedIn, Marketo, Microsoft, ActiveCampaign, and Sony (yes, before he was in B2B marketing, he spent 10 years developing and executing marketing campaigns for some of the biggest names in music!!) that have had some of the biggest rewards of his career and the brands he has served.
If you find yourself lately feeling boring or robotic, or measuring activity rather than outputs, Jason provides the pizazz you need to lead with creativity and produce transformational content.
37 min