69 episodes

Weekly guidance concerning the real estate landscape in Oregon. From Salem to Portland to Bend and the coast, this is the show for you if you want to know the 411 on the real estate market throughout the Willamette Valley.

Keeping It Real Estate Colleen Benson

    • Careers

Weekly guidance concerning the real estate landscape in Oregon. From Salem to Portland to Bend and the coast, this is the show for you if you want to know the 411 on the real estate market throughout the Willamette Valley.

    Ep 68: The Importance of Social Media When Selling a Home

    Ep 68: The Importance of Social Media When Selling a Home

    Today we open up the mailbag for a couple of listener questions, which got us into a great discussion on the value of social media when it comes to marketing your home. Find out where Colleen stands on this strategy.
     
    Read more and get additional real estate resources here: https://keepingitrealestatepodcast.com/selling/ep-68-the-importance-of-social-media-when-selling-a-home/447/ 
     
    See our listings: https://www.bensonbrokergroup.com/ 
     
    What we discuss today: 
    0:37 – The Benson team is growing.
    3:08 –  Mailbag Question #1: I wanted to sell my house fast and easy like I heard about in commercials, where I don’t have to list my house and they’ll just buy it straight from me. None of these businesses are returning my calls. Is this still possible?
    6:40 – Mailbag Question #2: My good friend is a realtor but she’s not big into social media. I’ve heard you talk about the importance of advertising a home on social media. Would I be missing out if we used my friend as an agent?

    • 16 min
    Ep 67: Top Recent Real Estate Searches + Other Headlines

    Ep 67: Top Recent Real Estate Searches + Other Headlines

    Specific real estate search terms have skyrocketed during the pandemic. Can you guess what they are? Find out on this episode along with the latest on foreclosure forecasts and the future of real estate photography.
     
    Read more on this topic: https://keepingitrealestatepodcast.com/headlines/ep-67-top-recent-real-estate-searches-other-headlines/442/ 
     
    See our listings: https://www.bensonbrokergroup.com/ 
     
    What we discuss on this show: 
    1:00 – A new baby in the office.
    2:24 – What’s the latest in the local market?
    6:32 – The top recent real estate search terms
    11:27 – An article suggested foreclosures won’t be a significant problem.
    14:27 – Is it the end of real estate photography as we know it?
     

    • 17 min
    Ep 66: Emerging Behaviors During Pandemic

    Ep 66: Emerging Behaviors During Pandemic

    How is the pandemic changing the way buyers and sellers are behaving? A recent study found seven different trends emerging due to COVID-19 and they could impact real estate over the long-term. Let’s find out whether Colleen agrees with each of these behaviors and how they’ll impact Oregon.
     
    Read more and get additional resources here: https://keepingitrealestatepodcast.com/buying/ep-66-emerging-behaviors-during-pandemic/420/ 
     
    See our listings: https://www.bensonbrokergroup.com/ 
     
    On today's show: 
    1:26 – Buyers are rushing
    3:51 – Shifting wishlists
    5:47 – Less concern over commute time
    6:35 – Multi-generational homes becoming more common
    7:35 – Pets could drive purchasing decision
    9:12 – Prepare for a first-time buyer wave
    11:28 – People might stay in their homes fewer years

    • 15 min
    Ep 65: Reacting to the Latest Real Estate Headlines

    Ep 65: Reacting to the Latest Real Estate Headlines

    As we survey the landscape of real estate, three recent headlines jumped out at us about selling homes. Join us as we get Colleen’s reaction to each of them and find out if Oregon is seeing the same trends.
     
    Show notes & additional resources here: https://keepingitrealestatepodcast.com/selling/ep-65-reacting-to-the-latest-real-estate-headlines/416/
     
    See our listings: https://www.bensonbrokergroup.com/
     
    On today's show: 
    0:29 – The market needs more inventory.
    3:25 – First headline: Is this is the best time in years to sell?
    6:35 – Best way to get started if you want to sell.
    7:44 – 2nd headline: How agents can avoid communication problems.  
    10:57 – Driving for a win-win deal for both parties.
    14:40 – 3rd headline: What’s motivating moves right now?

    • 21 min
    Ep 64: Reasons Why Your Home Might Not Be Selling

    Ep 64: Reasons Why Your Home Might Not Be Selling

    Are you having problems selling your home and can’t pinpoint the reason? Learn about the most common issues that can keep a property from selling as quickly as you’d like.
     
    Read more and get additional resources here: https://keepingitrealestatepodcast.com/selling/ep-64-reasons-why-your-home-might-not-be-selling/410/ 
     
    See our listings here: http://bensonbrokergroup.com/ 
     
    Today's show schedule: 
    1:18 – Your property might be too unique for the neighborhood or location.
    2:25 – Geodesic homes
    4:55 – Bad staging
    5:51 – Ugly curb appeal
    7:06 – Sub-par listing photos
    10:59 – The house is listed without a marketing plan.
    12:14 – Not being flexible with showing your home. 
    13:17 – Home isn’t priced correctly. 
    15:12 – A great tool we’ve put together to show you the value of your home.

    • 17 min
    Ep 63: Real Estate Fact or Fiction

    Ep 63: Real Estate Fact or Fiction

    When it comes to real estate, there are some common beliefs that you’ll often here but how many of these are actually accurate? Today we’ll play a game of real estate fact or fiction by presenting Colleen with seven different statements and she’ll tell us whether each one is true or false.
     
    Read more and get additional resources here: https://keepingitrealestatepodcast.com/buying/ep-63-real-estate-fact-or-fiction/403/ 
     
    See our listings here: http://bensonbrokergroup.com/ 
     
    Today's show schedule: 
    0:31 – What’s the latest on the real estate market locally?
    4:29 – Fact or Fiction: The outside of your home is just as important as your interior when selling the home?
    6:27 – Fact or Fiction: The most important sales factor is location.
    7:50 – Fact or Fiction: Real estate agents are all the same.
    9:31 – Fact or Fiction: Always use a high list price to leave room for negotiating.
    12:19 – Fact or Fiction: It’s much more expensive to own a home than to rent.
    15:04 – Fact or Fiction: Don’t trust agents. They’ll say anything to make a sale.
    17:43 – Fact or Fiction: For Sale By Owner will save you a lot of money.

    • 21 min

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