60 episodes

I've worked as a speechwriter, presentation coach and communication strategist—not to mention delivering my share of speeches. From speechwriting and speaking to traditional and social media, here's my best advice on how leaders can communicate to change how audiences see the world.

Leadership communications with Rob Cottingham Rob Cottingham

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    • 4.8, 5 Ratings

I've worked as a speechwriter, presentation coach and communication strategist—not to mention delivering my share of speeches. From speechwriting and speaking to traditional and social media, here's my best advice on how leaders can communicate to change how audiences see the world.

    Ep. 60. The pivot: Mozilla adapts to communicating in the lockdown

    Ep. 60. The pivot: Mozilla adapts to communicating in the lockdown

    This time, we look at how the technology visionaries at Mozilla are making the pivot from face-to-face leadership communications to virtual channels. We're joined by Justin O'Kelly, Mozilla's senior executive communications manager.
    Links: Mozilla, makers of Firefox, Monitor, Send and more.
    Music: All music by Lee Rosevere. Theme: "Twitter Will Kill Us All." Used under a Creative Commons license.
    Image: from Mozilla

    • 27 min
    Ep. 59. Leadership communication through curation

    Ep. 59. Leadership communication through curation

    If sharing really is caring, then the content you share needs to be content you really care about — and content your audience will care about too.
    This episode we look at content curation... and why just shovelling links onto Twitter, Facebook and LinkedIn without care or context isn't just bad for your reputation — right now, it's dangerous to your audience.
    Links: I mentioned those mysterious letters "RSS", which really can make your life easier! If you're baffled, here's a pretty good primer.
    Feedly is my newsreader of choice. (My wife and I still feel resentful about what happened to Google Reader.)
    By the way, the great OG RSS explainer video (which helped launch a thousand imitators) comes from Lee and Sachi Lefever. Some of the references are a little dated nearly a decade later, but I still love it.
    Talkwalker is a handy tool with a free option for searching social media for mentions of keywords, hashtags and usernames.
    Music: All music by Lee Rosevere. Theme: "Twitter Will Kill Us All." Used under a Creative Commons license.
    Photo: Jessica Lee on Unsplash

    • 13 min
    Ep. 58. Going virtual (and staying human)

    Ep. 58. Going virtual (and staying human)

    With so many face-to-face presentations being cancelled, a lot of speakers are looking at going virtual. But with webinars and online conferences suddenly getting a second look, it’s important to keep in mind their special demands.
    This episode, we talk to presentation coach, theorist, blogger, speaker and author Dr. Nick Morgan about what we lose when we go virtual, and how to make up some of that lost emotional connection. And we’ll hear from author and (her delightful description) camp counselor for grownups Kim Werker. In roughly a week, she’s had to move an event months in the planning into cyberspace. She’ll tell us all about it.
    This is part of a series on how leadership communicators are grappling with the coronavirus pandemic.
    Links:
    Here’s Nick’s book on restoring clarity and connection to online conversations, Can You Hear Me? And be sure to check out his classic on moving audiences to action, Give Your Speech, Change the World.
    I love everything about Kim’s book Mighty Ugly. And this might be the perfect time to subscribe to her podcast, Mighty Creative. Kim has a great Twitter thread summarizing how her team took their event online. (And that event itself is A Multi-Faith Discussion on the Climate Emergency.)
    Music: All music by Lee Rosevere. Theme: "Twitter Will Kill Us All." Used under a Creative Commons license.
    Image: Based on a photo by Lucrezia Carnelos on Unsplash

    • 24 min
    Ep. 57. Making the best of a cancelled speech

    Ep. 57. Making the best of a cancelled speech

    Cancelled speaking gigs are a fact of life, but never more than today. And hey: with social distancing and disease prevention rightly taking precedence over oratory, we know better than to feel sorry for ourselves over postponed conferences and scrubbed events.
    But when you're left holding a speech without a stage to deliver it on, what's your next move? Instead of letting all your work writing and preparing your presentation go to waste, try these suggestions for getting some real value out of that broken speaking date.
    This is the third episode of our five-episode series looking at leadership communications in the midst of the coronavirus crisis.
    Links: Episode 27 goes into more depth on ways you can spin great content from a speech.
    The Nonprofit Technology Network hosts my absolute favourite annual conference. They announced this week they're cancelling it for the year, which is devastating for them because it's where most of their revenue comes from. They do terrific work helping nonprofits make the most of digital tech, and they could really use your support.
    Music: All music by Lee Rosevere (https://leerosevere.bandcamp.com/). Theme: "Twitter Will Kill Us All." Used under a Creative Commons license.
    Photo: Tim Mossholder on Unsplash

    • 9 min
    Ep. 56. Leadership communications in a crisis (part two)

    Ep. 56. Leadership communications in a crisis (part two)

    Getting leadership communications right is never more important than in the middle of a crisis. And as COVID-19 coronavirus outbreaks happening throughout much of the world, you may well be facing a crisis soon.
    Last episode, we talked about planning for your crisis leadership communications. This episode, we look at putting that plan into action with seven key principles:
    Be transparent and honest. Communicate early. Be proportionate. Connect emotionally. Be flexible. Listen. Inspire hope. And stay tuned all week, as we look at some of the implications of the coronavirus outbreak for leaders and the communications teams that support them.
    Be safe, everyone.
    Music: All music by Lee Rosevere (https://leerosevere.bandcamp.com/). Theme: "Twitter Will Kill Us All." Used under a Creative Commons license.

    • 9 min
    Ep. 55. Leadership communications in a crisis (part one)

    Ep. 55. Leadership communications in a crisis (part one)

    In a crisis, people are looking for reassurance, a sense of security... and leadership. And with COVID-19 coronavirus outbreaks happening across the planet, you may soon need to step up on behalf of your organization — for anything from coping with a supply-chain issue to temporarily shutting your doors. How you communicate will make all the difference for your audience.
    This two-part episode looks at effective leadership communications in a crisis. Part one is all about preparation: the plans you can put in place now so you're ready when the storm hits... either with this crisis, or the next one. Among other elements, your plan has to specify goals, target audiences, messages, roles and channels.
    And stay tuned all week, as we look at some of the implications of the coronavirus outbreak for leaders and the communications teams that support them.
    Music: All music by Lee Rosevere (https://leerosevere.bandcamp.com/). Theme: "Twitter Will Kill Us All." Incidental music is taken from his latest album, Music for Podcasts: True Crime Edition. Used under a Creative Commons license.
    Photo: Jametlene Reskp on Unsplash

    • 9 min

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