Let's Show Them What CI Can Really Do | Jennifer Roberts, ServiceTitan Back Office to Boardroom

Competitive intelligence pro, win-loss evangelist, and proud Minnesotan Jennifer Roberts is Clara's guest on today's episode of Back Office to Boardroom. Jennifer has honed her compete skills for major brands like Expedia, Thomson Reuters and now ServiceTitan. Through win-loss interviews and working in concert with her key stakeholders, Jennifer has learned a ton about how to build and run a successful compete program. And today, she shares a few of the tricks she has up her sleeve.

This podcast is brought to you by the Compete Network.  The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.

Key moments: 

(00:23) Meet Jennifer Roberts
(01:36) Jennifer's compete journey
(03:49) The cost of not connecting with your stakeholders
(05:26) How to build credibility
(09:10) Building a culture of compete within an organization
(12:17) The importance of win-loss for building credibility
(14:08) What Jennifer would have done differently if she had a do-over
(15:42) Nailing differentiation as a compete pro
(18:50) Something surprising about Jennifer
(19:50) Where CI will be as a profession in 10 years

Check out past episodes of Back Office to Boardroom here.