22 min

Leveraging Thought Leadership | Alex Osterwalder | 22‪5‬ Leveraging Thought Leadership

    • Marketing

Today’s guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation.
Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market.

Today’s guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation.
Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market.

22 min

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