22 min

Leveraging Thought Leadership | Alan Alper | 210 Leveraging Thought Leadership

    • Marketing

Thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success".
We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions.
Alan talks about ways to give your thought leadership a credible foundation, why sharing your thought leadership content for free can increase business, and why he created a "Blue-Ribbon Panel" of the brightest thought leadership within his organization.

Thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success".
We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions.
Alan talks about ways to give your thought leadership a credible foundation, why sharing your thought leadership content for free can increase business, and why he created a "Blue-Ribbon Panel" of the brightest thought leadership within his organization.

22 min