20 min

Leveraging Thought Leadership | Sandra Smith | 314 Leveraging Thought Leadership

    • Marketing

Today’s guest is Sandra Smith, Founder, and President of Smith Publicity.

Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they share are more imperative now than ever before.

Sandra explains why authors don’t need to be overly concerned with metrics, how the shelf life of business books is much longer than it used to be, and why authors should start a conversation with a publicist before they start writing.

Today’s guest is Sandra Smith, Founder, and President of Smith Publicity.

Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they share are more imperative now than ever before.

Sandra explains why authors don’t need to be overly concerned with metrics, how the shelf life of business books is much longer than it used to be, and why authors should start a conversation with a publicist before they start writing.

20 min