100 episodes

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.

We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.

We will teach you how to create the practice of you've always wanted but never thought was possible.

Life By Design | The Podcast For Chiropractors Life By Design

    • Alternative Health
    • 4.8, 17 Ratings

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.

We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.

We will teach you how to create the practice of you've always wanted but never thought was possible.

    #117 3 Reasons You Feel Like S#!t Selling Chiropractic

    #117 3 Reasons You Feel Like S#!t Selling Chiropractic

    You're just about to walk into the room to review results with a new patient and there it is... that pit in your stomach.
    Does this ever happen to you?
    Do you feel ill after giving your recommendations?
    Do you almost wish that new person would cancel just so you don't need to have that scripted conversation?
    There's a reason you feel like s#!t... actually, there's at least 3 really good reasons you feel this way and that's exactly what we cover on today's episode of Life By Design For Chiropractors.

    What we cover
    How not knowing, what you don't know can be a major trap. Even though the words coming out of your mouth might sound good, there's something deeper making your feel terrible. The single biggest factor in practice success. We bring it up over and over in different contexts... here it is again and what to do about it. Every gurus preaches this from the stage (and avoid doing it in their own practices) and we start feeling terrible when we don't see it happening in ours.

    • 23 min
    #116 How To Start Your Dream Life Project

    #116 How To Start Your Dream Life Project

    One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™.
    While it's much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed. 
    On today's episode of Life By Design For Chiropractors, we share a simple exercise, called the 100 Point Compass to spark the early stages of your project.
    What We Cover
    Why do we have a practice in the first place? How many hours do you have available every week and what's the best way to allocate them? Your "instinctual" response might tell you more than you already know about your "dream life".  What are your primary values? How do you apply them to practice and your life? How do you eventually live like no one else? You start today by living like no one else.  I'll explain.

    • 17 min
    #115 What Would You Tell Your Younger Self?

    #115 What Would You Tell Your Younger Self?

    After nearly 20 years in practice, it's much easier to look back and see all those moments you wish you could change...
    But what is that ONE thing you wish you could have told yourself then and it would have been carried out consistently only to yield incredible cumulative effects? 
    Would it be....
    Work harder?
    Find a mentor?
    Start as an associate?
    Learn to sell?
    Study marketing?
    On today's episode of Life By Design For Chiropractors we ask ourselves that exact question and unwrap our answers.
    What we covered:
    What was Kreso's answer? How is it still affecting him today (good and bad)? The tale of two roads... what could have happened if we'd only told ourselves earlier? My answer might surprise you! Just about every significant improvement in practice and life came about when I actually did this. How, no matter what stage of practice you are in, you can heed this advice and apply it to your situation for immediate success.  

    • 13 min
    #114 Peak Inside This Thriving Marketing Funnel

    #114 Peak Inside This Thriving Marketing Funnel

    It's a recurring theme at Life By Design For Chiropractors...
    "If I can find you $2 for every $1 invested, you should be searching for more dollars."
    Marketing principles are tried and true.  They may evolve or find new applications but they rarely change.
    What does change is the medium. 
    Whether it's Instagram, Facebook, Direct Mail, Public Speaking, Spinal Screenings or whatever is next...
    Having a marketing strategy is your winning ticket.
    On today's episode, we go live on a Consulting Call with Dr. Trent Hippard, one of our ELITE Docs, to help map out a marketing funnel that is currently thriving inside our own offices.
    What We Cover
    An audit of Trent's current marketing system in order to find the gaps that need to be immediately filled. Important metrics you'll need to know for objectively controlling your ad expenditures. How to create a consultation ad that converts without giving away the farm (or even a chicken). Email marketing basics. What to say, how often and the call to action for each segment of your list. Exactly what Trent needs to do next. How to synthesize an excess of information into a single actionable step (which Trent actually completed the next day!). 

    • 52 min
    #113 Start Comparing Yourself to Others

    #113 Start Comparing Yourself to Others

    "Start comparing yourself to others"
    Just wait... did I mean STOP comparing yourself to others?
    Nope. Start.
    Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.
    Your entire world is based on discerning one thing from another. 
    Comparing a chair against a table is in part how you understand the difference between the two.
    One piece of building a great brand is becoming an objective observer. 
    Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.
    On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).
    What We Cover
    What you can learn from Donald Trump. Love him or hate him... doesn't matter.  In fact, that's the point. How to become an objective observer who can judge and compare with the correct context in order to benefit. Why it's normal for the human mind to compare and how restricting judgement can seriously impair you. Click HERE To learn more about the Life By Design Training Camp.
     

    • 15 min
    #112 Chiropractic is Not a Philosophy

    #112 Chiropractic is Not a Philosophy

    Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act?
    "Why are they doing XYZ instead of ABC?"
    Even before the current crisis, were you saying "Why don't they get it?"
    You see, we want people to do what we would do by telling them what to do. That simply doesn't work on any kind of scale.
    You may find a handful of patients that don't like to think for themselves and they'll be motivated by your authority... that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.
    If you want people to act the same or even in similar ways as you,  (and you do, otherwise why get involved in the first place), you must teach them to think.
    The starting point is you and your viewpoint on life. Once you've clarified that, you can more easily teach it to others in ways that'll be consumable and actionable.
    On today's episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors...we address why chiropractic is NOT a philosophy.
    What We Covered
    What is a philosophy and why doesn't chiropractic fit the definition? The extreme question that makes its shortcoming as a philosophy obvious. Where chiropractic fits in the application of philosophy and why it matters so much. How to define who chiropractic is for in your practice. Marketing your practice successfully starts with clarifying your position and removing contradictions. Click HERE to learn more about Life By Design For Chiropractors LITE.

    • 16 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

Steeldoc1 ,

Exactly what I needed.Very timely!

I was reviewing what kind of contacts I wanted to make in the community this spring and low and behold this podcast appears...you read my mind! Thank you

Marie Battaglia ,

Awesome!

Every episode has delivered amazing value so far. Looking forward to more!

Cjefffff ,

Essential ChiropracTIC

Such a important podcast for our profession. Thank you LBD for constantly working to push chiropractic forward.

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