100 episodes

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.

We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.

We will teach you how to create the practice of you've always wanted but never thought was possible.

Life By Design | The Podcast For Chiropractors Life By Design

    • Health & Fitness
    • 4.8 • 19 Ratings

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.

We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.

We will teach you how to create the practice of you've always wanted but never thought was possible.

    #145 Is Your Practice Candy, Vitamins or a Painkiller?

    #145 Is Your Practice Candy, Vitamins or a Painkiller?

    Candy, vitamin or painkiller?
    Which one of these best describes your practice?
    In my experience most Chiropractors are positioning themselves as a "vitamin"...
    Good for you, but nothing urgent or overly important.
    You can live with it, you can live without it, but you probably won't remember much about the experience either way.
    I'm not suggesting that's conscious or even what you think about your service.
    But it is what your market and some of your patients think.
    In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects must believe that you have the "painkiller".
    And I don't mean that literally.
    I mean you must become the solution to a pressing, urgent problem they desperately want to solve.
    How do you accomplish that in a 3rd Paradigm Chiropractic model?
    That's the topic for today's episode of Life By Design For Chiropractors.
    What I Covered
    What does it mean to be "candy"? Why most docs are comfortable positioning themselves as a "vitamin" and how it's massively hurting your practice. What it means to become a "painkiller" and how to start the process without compromising your practice values. The exact language we use in our most successful marketing funnel to position our service as important and urgent.

    • 9 min
    #144 How Nurturing Your Leads Pays Off

    #144 How Nurturing Your Leads Pays Off

    How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments?
    No spinal screenings.
    No arm twisting.
    Just replies like these:
    "Yes please"
    "My number is 519-X51-XX12"
    "It's for my son, he's 12 years old"
    Was this a one trick pony?
    Nope.
    Every month this email yields 2-9 new patient requests.
    I'll even give you the basics of the email I sent!
    It's been 6 weeks since we've had space.
    Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural Assessment.
    Would you like one?
    On today's episode of Life By Design For Chiropractors I explain why nurturing your leads is a simple, yet boring and lengthy process, that's 100% worth the effort...
    And then some!
    What I Covered
    The easy way to nurture your leads and make big gains years later. How you need to think about your leads today in order to prepare them for action when they are ready.  Be sure your content, even your ads, follows this very simple rule and it will serve you well for the future.

    • 10 min
    #143 How to Handle Patient Drop Outs

    #143 How to Handle Patient Drop Outs

    When I started my practice, I was 1000% convinced I would never lose a patient.
    Call me naive, many have before...
    I assumed if I simply taught them "what I knew, they would do what I do."
    Every other Chiropractor had it wrong.
    I had it right.
    Until it happened to me.
    Which, by the way, took approximately 5 days into my practice life.
    On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness.
    What we covered
    Ready for a reality check? Take a look at all of your inactive files? What the heck happened to those people? The mantra I repeat to help me let go of the need to control what people choose and to make it about me. What systems should you have in place to help manage the experience of patients discontinuing? Yes, don't just leave it to chance! How prequalification not only protects you, but also protects the patient. A general communication framework that you can use in practice when someone requests to discontinue their care.  

    • 14 min
    #142 Stop Blaming Your Market

    #142 Stop Blaming Your Market

    Struggling with your marketing?
    Crickets when you post a video to social?
    No one is visiting your website?
    You've created the world's greatest lead magnet...
    And not a single person has opted in?
    It must be your market.
    Really, it's the only logical solution.
    Similar to your patient who has "tried" everything and even followed your advice to a T.
    Yes, sure they did :)
    When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem.
    Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get headed in the direction you'd like.
    On today's episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets.
    What we covered
    What is a "market"? Could your market be a part of the problem? What's the best market for Chiropractors? The difference between a demographic and a psycho-graphic. Real world examples of what's working in my practice, why it's been so incredible and how you can start doing it too. Pitfalls from years of mistakes and a simple, yet significant, change in thinking that turned everything around.

    • 13 min
    #141 5 Things Patients Must Believe Before Saying Yes

    #141 5 Things Patients Must Believe Before Saying Yes

    When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do.
    That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked.
    There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves.
    If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions.
    The end result...
    More yeses.
    Happier patients.
    Better outcomes.
    On today's episode of Life By Design For Chiropractors I share "The 5 Things Patients Must Believe Before Saying Yes."
    What I Covered
    Why these beliefs are so important to setting the stage for a yes. Belief One - Do they know they have a problem. Belief Two - Are they seeking a solution. Belief Three - Is help possible? Belief Four - Can we help? Belief Five - Can they do it? Bonus: The one situation where all 5 beliefs are addressed and the answer is still no.

    • 9 min
    #140 Communicating Chiropractic in the 21st Century

    #140 Communicating Chiropractic in the 21st Century

    Hard bone on a soft nerve?
    Foot on the water hose?
    How do you communicate chiropractic in the 21st century?
    There have been, and still are, some incredible minds in Chiropractic.
    Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing.
    These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.
    As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.
    On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in.
    What I Covered
    Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each? The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly.  A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation. How to use and explain the analytics you gather from your objective testing.  
     

    • 13 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

Steeldoc1 ,

Exactly what I needed.Very timely!

I was reviewing what kind of contacts I wanted to make in the community this spring and low and behold this podcast appears...you read my mind! Thank you

Marie Battaglia ,

Awesome!

Every episode has delivered amazing value so far. Looking forward to more!

Cjefffff ,

Essential ChiropracTIC

Such a important podcast for our profession. Thank you LBD for constantly working to push chiropractic forward.

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