1 hr 4 min
LIVE! Social Media for Wedding Planners – WFAL379 Confetti Talk Show for Wedding Planners
-
- Careers
Social media has completely overtaken the online world and it’s the focus of this episode of Confetti, the Wedding Planning Business Talk Show.
As always, a HUGE thank you to the Confetti co-hosts who actively participated during the live broadcast. Feel free to post your comments at the end of this post.
The vast majority of activity happens on large social media sites: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, and Instagram (owned by Facebook).
Which social media platform are you using for your wedding planning business?
A survey of the Confetti listening audience puts Facebook at the top followed by Instagram. Twitter came in last. (Surprising? Or nah?)
Here’s a super-quick look at some of the platforms being used by us wedding planners:
Facebook – is considered the giant of social media and is known for the ability to send messages, form groups, create pages and the ubiquitous ‘Like’ button. Sharing unique content and working toward getting your posts shared and “liked” seems to be the ultimate goal here. Although many businesses flock to Facebook, it’s important to note that its primary use by ‘fans’ is to stay in touch and to share pictures and videos.
Instagram – is a popular mobile, photo and video-sharing app famous for its square-shaped images and use of filters. Instagram is a great way to demonstrate your fun side and to provide a glimpse of the behind-the-scenes activity of your wedding company. Think about what YOU want to see when you look at someone else’s photos and follow suit.
Pinterest – is another visual social media platform with a focus on sharing images. Pinterest users upload and manage media — pictures, videos — known as pins through collections known as boards. Boards typically center around a topic or theme.
Google+ – is designed to share links, videos and contacts and is most well known for having circles which allow you to target your postings and determine which contacts see specific posts. Posting publicly and sharing trending material are smart moves for wedding planners on Google+.
Twitter – forces you to get straight to the point by limiting each post to 140 characters. Primarily used on mobile phones, Twitter allows you to share links to interesting content, share others’ tweets, and even allows you to have Twitter conversations. Hosting a bridal event? Twitter is perfect for creating excitement before, during and even afterwards.
Don’t Forget About your Website!
No matter which platform you’re using, make sure that your wedding business website is ready for when your fans, friends and followers arrive.
This means placing a prominent ‘call to action’ that tells each visitor what you’d like them to do before they leave (because, eventually, they will leave) your website.
Do you want them to pick up the phone and call you to schedule a free consultation? Would you like engaged couples to come visit your wedding planning studio to browse through local wedding vendor portfolios? Are you hoping to get an email address in exchange for your “How to Get Hitched in [insert your city/town/area here]” PDF cheat-sheet?
Whatever the desired outcome, be crystal-clear and don’t assume that visitors to your wedding business website know what their next move should be. Tell them!
Making Time for Social Media
Consistency is a must when it comes to engaging with others on social media. Thankfully, there are a slew of tools and applications to help you with managing your posts, tweets, and status updates.
I use Buffer which allows me to schedule whatever it is I want to share with my audience at a specific time. For $10/month it’s well worth it. Hootsuite is another management tool that I’ve toyed with,
Social media has completely overtaken the online world and it’s the focus of this episode of Confetti, the Wedding Planning Business Talk Show.
As always, a HUGE thank you to the Confetti co-hosts who actively participated during the live broadcast. Feel free to post your comments at the end of this post.
The vast majority of activity happens on large social media sites: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, and Instagram (owned by Facebook).
Which social media platform are you using for your wedding planning business?
A survey of the Confetti listening audience puts Facebook at the top followed by Instagram. Twitter came in last. (Surprising? Or nah?)
Here’s a super-quick look at some of the platforms being used by us wedding planners:
Facebook – is considered the giant of social media and is known for the ability to send messages, form groups, create pages and the ubiquitous ‘Like’ button. Sharing unique content and working toward getting your posts shared and “liked” seems to be the ultimate goal here. Although many businesses flock to Facebook, it’s important to note that its primary use by ‘fans’ is to stay in touch and to share pictures and videos.
Instagram – is a popular mobile, photo and video-sharing app famous for its square-shaped images and use of filters. Instagram is a great way to demonstrate your fun side and to provide a glimpse of the behind-the-scenes activity of your wedding company. Think about what YOU want to see when you look at someone else’s photos and follow suit.
Pinterest – is another visual social media platform with a focus on sharing images. Pinterest users upload and manage media — pictures, videos — known as pins through collections known as boards. Boards typically center around a topic or theme.
Google+ – is designed to share links, videos and contacts and is most well known for having circles which allow you to target your postings and determine which contacts see specific posts. Posting publicly and sharing trending material are smart moves for wedding planners on Google+.
Twitter – forces you to get straight to the point by limiting each post to 140 characters. Primarily used on mobile phones, Twitter allows you to share links to interesting content, share others’ tweets, and even allows you to have Twitter conversations. Hosting a bridal event? Twitter is perfect for creating excitement before, during and even afterwards.
Don’t Forget About your Website!
No matter which platform you’re using, make sure that your wedding business website is ready for when your fans, friends and followers arrive.
This means placing a prominent ‘call to action’ that tells each visitor what you’d like them to do before they leave (because, eventually, they will leave) your website.
Do you want them to pick up the phone and call you to schedule a free consultation? Would you like engaged couples to come visit your wedding planning studio to browse through local wedding vendor portfolios? Are you hoping to get an email address in exchange for your “How to Get Hitched in [insert your city/town/area here]” PDF cheat-sheet?
Whatever the desired outcome, be crystal-clear and don’t assume that visitors to your wedding business website know what their next move should be. Tell them!
Making Time for Social Media
Consistency is a must when it comes to engaging with others on social media. Thankfully, there are a slew of tools and applications to help you with managing your posts, tweets, and status updates.
I use Buffer which allows me to schedule whatever it is I want to share with my audience at a specific time. For $10/month it’s well worth it. Hootsuite is another management tool that I’ve toyed with,
1 hr 4 min