170 episodes

On Local SEO Today, John Vuong interviews business professionals and entrepreneurs to discuss their own journeys to business ownership. John looks to explore lessons learned, challenges faced and successes in starting your own business. These professionals will share their real-life experiences and how they were able to accomplish their goals. The objective is to provide you with insights into the entrepreneurship journey of many different individuals and give you tips and advice from real experience.

Local SEO Today John Vuong

    • Business
    • 5.0, 2 Ratings

On Local SEO Today, John Vuong interviews business professionals and entrepreneurs to discuss their own journeys to business ownership. John looks to explore lessons learned, challenges faced and successes in starting your own business. These professionals will share their real-life experiences and how they were able to accomplish their goals. The objective is to provide you with insights into the entrepreneurship journey of many different individuals and give you tips and advice from real experience.

    Episode 172: Live Interview With Chris Dreyer

    Episode 172: Live Interview With Chris Dreyer

    Niching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value.

    Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in.

    Niching down makes it easier for people to identify what [you do] and to refer [you] because there’s no threat of poaching.
    On this interview, we delve into:

    -How he got started in affiliate marketing and eventually pivoted to SEO
    -The importance of value-providing tactics
    -Being self-taught by reading
    -The advantages of niching down

    You can find Chris in the following platforms:
    Twitter: https://twitter.com/chrisdreyerco/
    LinkedIn: https://www.linkedin.com/in/chrisdreyerco/
    Rankings.io: https://rankings.io/

    • 41 min
    Episode 171: Live Interview with Chris Porteous

    Episode 171: Live Interview with Chris Porteous

    “Having to go through challenges in the beginning is a great way to test the waters and see if this is for me.”

    Chris Porteous has a unique blend of experience working in finance, marketing, and SEO. Early in his career, he has worked for Goldman Sachs and UBS Securities. Now he runs his own businesses as founder and director of My SEO Sucks and Framestr.

    “If you’re known for doing good work and putting time in to constantly learn, those opportunities are going to come up naturally and more often than you expect.”

    In this episode, Chris shares with us his journey as an entrepreneur, finding his knack for business at a young age and dealing with the challenges of being a beginner entrepreneur. He touches on the importance of the following and more:

    - Managing your scope of work and learning to say no
    - Sharing knowledge with your team in a simple way
    - Building strong processes and workflows
    - Fostering good relationships within your business community

    You can connect with Chris through
    LinkedIn: https://www.linkedin.com/in/chris-porteous-9594323
    Website: https://myseosucks.com/

    • 43 min
    Episode 170: Live Interview With Joy Hawkins

    Episode 170: Live Interview With Joy Hawkins

    “The people you work with are everything.”

    Joy Hawkins is a Google My Business product expert, owner of Sterling Sky and Local Search Forum, and author of “The Experts Guide to Local SEO.” She’s a prime example of what happens when your passion and your expertise intersect. Joy shares her love for the ever-evolving, exciting local SEO field in forums, conferences, and her writing.

    “One of the mistakes small business owners make when they start is they don’t price themselves high enough.”

    On this podcast, Joy shares the insights she gained and challenges she faced in her career. Here we discuss:

    -Making your customers stick through online engagement
    -Avoiding bad turnover by picking the right employees and ensuring they are satisfied with their jobs
    -Attracting the right customers by valuing your service correctly
    -The importance of delegating tasks to prevent burnout
    -The benefits of joining conferences

    You can connect with Joy through the following platforms:

    Twitter: https://twitter.com/JoyanneHawkins
    LinkedIn: https://ca.linkedin.com/in/joyhawkins
    Local Search Forum: https://www.localsearchforum.com/

    • 41 min
    Episode 169: 5 Google Analytics Myths Everyone Believes!

    Episode 169: 5 Google Analytics Myths Everyone Believes!

    Google Analytics is one of the most important tools for any business owner, especially for your SEO strategy. It can tell you how your SEO is working. Are you getting more website visits? More conversions? More time spent on page? All of this is critical information for every webiste. But it can also be overwhelming. There is a lot of information on Google Analytics. It isn't enough just to look at the numbers. You need to analyze them, properly. Don't let these 5 myths deter your marketing plan!

    • 8 min
    Episode 168: How to Maximize your Time and Maximize your Sales

    Episode 168: How to Maximize your Time and Maximize your Sales

    Time management is something many business owners discuss and think about. How are you using your time? Are you managing it properly. But what about ensuring that you're spending your time on tasks that actually move the needle in your business? You could have the best time management in the world, but if you're spending that precious time on tasks that aren't helping your business, you are squandering your time. In this episode, we'll outline some important things to consider when maximizing your time. What should you spend you time on? What should you outsource? What other tips can help your business grow?

    • 21 min
    Episode 167: How To Optimize Your Landing Page And Bring In Customers That Convert!

    Episode 167: How To Optimize Your Landing Page And Bring In Customers That Convert!

    You have a landing page for your business. But is it working for you? If potential customers are landing on your website but that page isn't coverting, it means you need to update that page! Spending a little time on your landing pages to make them better can increase your ROI and increase your conversion rates. If you follow these simple tips, your landing pages will start bringing in new leads without much work on your end. And then you can sit back and let the customers come to you; the dream!

    • 7 min

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