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Clay Urquhart, CEO and founder of Battle Rhythm Beard Company
Clay Urquhart is President and CEO and founder of Battle Rhythm Beard Company specializing in Men's products.
The Battle Rhythm Beard Company is a small business specializing in men's care products for beards.
Clay's created a line of products that appeal to men that include beard wash and shower gels, brushes, combs hand made of stainless-steel metal. The brushes are on the expensive side, Clay says but last a lifetime. Product lines include conditioning agents such as beard oils, hair and skin oils which are not just masculine scents. Some are gender neutral and some on the feminine side of fragrance.
The Battle Rhythm Beard Company is a small company looking to grow in the domestic Canadian market. The company has an established presence in Canada and is exploring methods and options that will expand its presence within North America.
Clay readily admits that as a one-person operation his processes in establishing Battle Rhythm Beard Company across from Canada into the United States has not been entirely successful. This is because Clay does not know what he does not know but he readily admits seeking advisors with experiences larger than his own.
Assets like barcodes that will help Clay enter the retail segment of American Business Markets.
With his established product line, Clay is now ready to look at expansive business models that will facilitate his growth in the coming year,
Clay will need to consider US MCA, NAFTA as well as other regulations which govern Canadian exports to the U.S.
Heretofore, Clay has leveraged facilities that are run by companies with these models in place. However, spanning into markets where he lacks expertise is part of his learning and growth curves. Clay is very clear on what basics he needs to learn and understand.
His sights are set on Shopify because many of the elements required to enter the drop-shipping space, Shopify already offers. Connect with that platform once the essentials are in place will open the pathway Clay will need opened to have the ecommerce entity he wants to build.
Keep your eye open and watch for Battle Rhythm Beard Company coming soon.
Battle Rhythm Beard Company
hair and skin oils
Barriers to entry