26 episodes

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday.

We read em, we review em, we chat to the legends who wrote em.

Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club

@MarTechAlliance
#MaketingBookClub
https://www.martechalliance.com/marketing-book-club

Marketing and Tech Book Club MarTech Alliance

    • Society & Culture

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday.

We read em, we review em, we chat to the legends who wrote em.

Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club

@MarTechAlliance
#MaketingBookClub
https://www.martechalliance.com/marketing-book-club

    Marketing & Tech Book Club: Alchemy by Rory Sutherland

    Marketing & Tech Book Club: Alchemy by Rory Sutherland

    As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.

    • 45 min
    Marketing & Tech Book Club: Indistractable by Nir Eyal

    Marketing & Tech Book Club: Indistractable by Nir Eyal

    As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable

    • 26 min
    Marketing & Tech Book Club: Data Story Book by Nancy Duarte

    Marketing & Tech Book Club: Data Story Book by Nancy Duarte

    As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.

    • 22 min
    Marketing & Tech Book Club: That Will Never Work by Marc Randolph

    Marketing & Tech Book Club: That Will Never Work by Marc Randolph

    We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix went from concept to company.

    In this ep:
    >> No doesn't always mean no
    >> Stop thinking about your idea and just do it
    >> Mentoring early stage entrepreneurs
    >> Roll back to Amazon and Blockbuster could have acquired Netflix
    >> Streaming wars
    >> The Randolph rules of success
    >> What next - Could Netflix acquire Spotify?

    • 28 min
    Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

    Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

    We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur.

    In this ep:
    >> Calling out the BS in the marketing industry
    >> Advice for starting a career in marketing
    >> How to find balance between marketing fundamentals and new industry channels
    >> The bizarre world of LinkedIn

    • 25 min
    The MarTech Landscape Part 2: Chris Wickson from Integrate

    The MarTech Landscape Part 2: Chris Wickson from Integrate

    There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition.

    Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape

    • 22 min

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