Marketing Drive with Dan Nedelko Dan Nedelko

Planning for marketing versus a marketing plan

I've decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning.



I'm anticipating that it will be a podcast full of tips, anecdotes, gripes, strategies, tactics and techniques that I've used over the years and in my day to day adventures in the world of startups and marketing.



If you know me then you'll know that I have a number of concurrent projects happening all of the time. The concept of the "lean startup" is not new to me. It's actually called bootstrapping, or, "starting up without any money" - this concept is as old as commerce itself.



For some reason it's the new rage in the world of technology startups, so I'll refer a bit to that audience but in reality this should be useful for any entrepreneur, small business owner or marketing/business professional making their way in this new digital economy that has developed.



Episode 1: Planning for marketing versus a marketing plan.



I cover why a marketing plan written in stone will do you no good at all, especially when you're moving quickly and defining your product or service. I give up a process I've used successfully dozens of times in both the online and offline business worlds.



Click the play button to get started, and please forgive the noise, I really am driving while I recorded this!

It is the end of 2016 and in the digital marketing field there has been many changes --- good changes.



Platforms such as Google and Facebook have introduced new tools that take digital marketing to the next level and reaching out to your target audience a whole lot easier.



In today's Marketing Drive we're not talking about the 2017 trends but rather the 2016 changes in the digital marketing industry.The changes in this particular year are observations from my day to day work and client work throughout the different digital marketing platforms.



2016 has been a great year for Honeypot Marketing, thanks to everyone for subscribing and Happy New Year!

Paying to market your core product or service through Google AdWords, Facebook or Bing (or any other paid channel) will be an extremely expensive proposition.



Watch and learn how to reduce your Pay Per Click campaign costs, create a highly engaged lead list and increase your conversion and retention rates.



Sound too good to be true? It isn't, it simply requires an understanding of how a lead and conversion list can be set up to reduce costs and increase your long term conversions.



The best part of this? You'll be investing a lead list your can segment and develop relationships with your potential clients over the long term.

AdWords is the world's most advanced and largest network for publishers and an extremely powerful demand-side platform (DSP). If you're a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day!

AdWords Quality Score can have a substantial effect on your advertising performance and your bottom line. The differences equate to 4x to 6x more expensive CPC rates.

In today's Marketing Drive we're talking about AdWords Quality Score, why it's important for all marketers from the highest executive levels to the most junior intern to understand the importance of this score.



Your Finance team and your year-end budget actuals versis forecasts will thank you for being thoughtful about your digital marketing messaging quality.



In The Marketing Drive Episode 20 we're talking about:



* The importance of AdWords Quality Score.

* Digging into some of the misconceptions of AdWords Quality Score and how it works.

* 5 Actionable tactics you can implement today to increase your Quality Scores.

* Why I'm going to stop numbering tactics in the podcast.



Subscribe to The Marketing Drive YouTube channel

Subscribe to the podcast on iTunes



I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.



Agency Life: http://dnedprod.wpengine.com



The ups, the downs of agency life. How to build your agency successfully.



Marketing Execution: http://honeypotmarketing.com



Every day we're launching, reviewing and optimizing marketing campaigns.



Marketing and Business: http://marketerknows.com



How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

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Setting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team.

Misunderstood campaign goals can cause a serious headache when the campaign is complete if everyone involved is not on the same page or unclear on the goals.

Lead generation is a nurturing and growth process, it does not burn resources. Conversion Campaigns can be very effective when care is taken to understand your true Cost Per Acquisition (CPA). Retention Campaigns can catapult your business into the stratosphere.



In today's Marketing Drive we're talking about why I do The Marketing Drive without expectation of reward, defining the type of campaign you are launching before it is launched and ensuring it fits into your revenue allocation and targeting model.



In The Marketing Drive Episode 19 we're talking about:



* Why I do The Marketing Drive (because I  you, that's why).

* The importance of content creation without expectation of reward.

* Lead Acquisition Campaign. Goal: generating the lead to get them into your funnel.

* Conversion Campaign: converting that lead or inbound customer into a "sold customer"

* Retention, Rebuy, Reactivation: a.k.a the "Care" campaign.



Subscribe to my YouTube channel

Subscribe to the podcast on iTunes



I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.



Agency Life: http://dnedprod.wpengine.com



The ups, the downs of agency life. How to build your agency successfully.



Marketing Execution: http://honeypotmarketing.com



Every day we're launching, reviewing and optimizing marketing campaigns.



Marketing and Business: http://marketerknows.com



How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

Managing PPC campaigns on Google AdWords or Bing networks and now Facebook and Twitter is complex. Set it and forget it isn't going to work in 2016, you'll burn your budget and reduce your acquisition efforts.



In today's Marketing Drive we're talking about 10 AdWords PPC Optimizations we can do right now, today to optimize our budgets and increase conversions.

This episode of The Marketing Drive is great for PPC marketers or for business owners and marketing teams who hire PPC consultants or agencies.

Here's what you're going to get in episode 18 of The Marketing Drive:



* 10 practical AdWords optimizations you can use right now.

* Checking in on your campaigns daily.

* Break out your Ad Groups and Keyword Sets to be more targeted and specific by topic.

* Create customized landing pages that are flexible enough to update and optimize quickly.

* Cross reference your most effective time of day performance and accelerate your campaign during those times.

* Go mobile. Run mobile only campaigns and do not blend Desktop and mobile.

* Optimize your re-marketing groups. Most remarketing is done very badly, limit, cap and customize the messaging.

* Negative Keywords. Use them.

* Running in the GDN (Google Display Network) and filtering out the high volume low quality sites that won't convert.

* Set up alerts and automations to notify you when significant events happen.



Let's talk marketing on the drive into the office. I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.



Agency Life: http://dnedprod.wpengine.com



The ups, the downs of agency life. How to build your agency successfully.



Marketing Execution: http://honeypotmarketing.com



Every day we're launching, reviewing and optimizing marketing campaigns.



Marketing and Business: http://marketerknows.com



How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.



In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!



Subscribe to my YouTube channel

Subscribe to the podcast on iTunes