Actionable marketing insights to save you time and move your business forward.
Social Media's Role in the Customer Journey
Today let's talk about how to intentionally use social media to guide your followers down a path to purchase. Social media is one of the few tools we have as marketers that supports all four stages of the customer journey.
I’ll cover how to use social media to attract new people to you and convert them into leads; how social can help you close more sales and delight your customers so they keep coming back AND refer you to others.
Course: Social Media Strategy for Growing Your Business Freebie: Guide to Stress-Free Social Media Posting Episode 4: Behind-the-Scenes of a Content Marketing Strategy
How To Be Prepared For When Things Don't Go As Planned
In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong. So today I’m going to share my best tips on how to be prepared, so you can recover faster and with more grace.
Identify potential areas for where things might go wrong Develop a plan for handling different situations. Identify business impact: how long would it take you to recover? Identify tools needed. Craft communications in advance Join the conversation in the Marketing in Focus Online Community (a.k.a. the Facebook group)
The ONE Feature That Will Improve Your Email Marketing
Take a second and think of the emails you are most likely to open. Or the ones you read once you open them because you found it super relevant. The content speaks to an action you’ve previously taken, and tells you how to take the next step. Or teaches something more you could use.
These are all examples of how the sender used segmentation to ensure the message you received was relevant to YOU.
And there is a super easy way to do this. That’s email tags.
Types of Email Tags:
Context tags provide insights to the individual subscriber, like what interests they have. Action tags connect to a specific behavior, like a lead magnet download. Temporary tags can be used for short-term things, like watching a webinar for a launch. Setting Up An Email Tagging System:
Identify what tags you want for each type. Create a tagging structure (i.e. Category_Subcategory_Details or Action_Free Download_Social Guide) Add the tags to your email marketing system. Review your tags to ensure they stay relevant. Edit and merge as needed. Have questions about how to set-up or use an email tag strategy?
Head over to the Marketing In Focus Podcast Online Community in Facebook.
Hit me with your questions. I’d love to help you out!
Are You a Peacock or Penguin? 4 Tips For Standing Out
Being uniquely you is uncomfortable and sometimes darn right hard, but it's what sets you apart from everyone else and creates a deeper connection with your audience.
4 Tips For Standing Out:
Use your personal experiences to build authority Share your value and beliefs Let your audience in on your successes and failures Share your goals How to Put it into Action:
Look for ways to incorporate what sets you apart in your social media. Review your website and be sure it reflects you. Add a little YOU to all of your emails. Links mentioned in this episode:
Marketing in Focus Podcast Community
Peacock in the Land of Penguins
Top 10 Marketing Trends for 2020
Top 10 Marketing Trends for 2020
Personalization Optimizing For Voice Search Video & Live Streaming Social Messaging Social Stories Content Marketing Podcasting Browser Push Notifications Interactive Content User-Generated Content
Episode 4: Behind-The-Scenes of a Content Marketing Strategy
Social Media Guide: How to Create Social Posts in Less Time and With More Impact
Answer the Public
Ask by Ryan Levesque
Three Ways To Increase Revenue in 2020
There are generally 3 ways to add more revenue into your business, aside from simply raising your prices, and two are often overlooked. So let’s take some time today to dive into the three ways to increase revenue in 2020, including where to focus your marketing efforts to drive results for each.
The three ways to increase revenue are:
You can find more customers. You can sell something better to your current customers (enhanced experience). You can sell something complimentary to your current customers. See full show notes here: www.kristin-miller.com/3-ways-to-add-revenue-2020