Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners.
From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.
Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.
3 Major Qualities of Great Brands
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand.
Tune in to today's episode of "Marketing Minutes with Miss Kemya" to learn about three of the major qualities of great brands - specificity, relevancy, and agility - that you should be aiming for as best as you can, to ensure the brightest possible future for your business. Read the full blog on the Marketing Sparkler blog at https://bit.ly/35JSz9x.
How to Boost Your Marketing (and Credibility) with Customer Recommendations
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations.
Why Do Recommendations Work?
Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves.
Tune in to today's episode to learn How to Boost Your Marketing with Customer Recommendations. Visit https://bit.ly/2Fh0X5C to read the full blog post!
Yes, You Do Really Need a Marketing Plan
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don’t let these seemingly viral overnight sensations fool you!
The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan.
If you really want to have a successful business, then you will need to go through the effort to create a marketing plan.
Of course, wingin it can get you results. But do you really want to wing it with your business? Do you want to leave your revenue to chance? Of course not! Leaving your revenue to chance is not a safe or wise plan. Whether you are a solopreneur or you’re managing a team, you need to be able to see progress, forecast projections, and build your income. Why? Because this will give you the motivation to keep going.
Your marketing plan is a living breathing document. It is not meant to be created and ignored. It can be updated as the business changes and your needs evolve. It should be used as a blueprint, so that you never have to ask, what am I supposed to be doing? when it comes to your marketing activities.
If you are still not convinced, here are a few benefits of using a marketing plan.
Visit https://marketingsparkler.com/yes-you-do-really-need-a-marketing-plan/ to read the full blog post!
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Marketing Minutes with Miss Kemya Podcast
Host: Miss Kemya
A Few Tips for Creating Engaging Content
When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn't mean the content should be boring and generic.
Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance of your website. Without content, you have nothing. Content is still king, and always will be king. While content types change, the value of content never changes. When you realize the value of the content that you create, you'll take the time to create it right.
Check Out Your Competitors
How often does your competition post? Do they write it all themselves or do they have guest authors? Do you know whether they've hired a ghost writer or if they're all self-written? How do they share and promote their content? Understanding how your competition operates can help make you better because you can find a way to make yourself different.
Create Unique Content with Value
Every bit of content you create for your website or blog should be unique. There is a place for curated content, if you make it original with your own words and thoughts added, but most of the content on your website/blog should be unique to your brand and provide value to your audience. This doesn't mean you can't curate content - on the contrary; if you curate content well, your content will still be valuable and unique.
You don't have to have people emailing you questions to answer them. Go to where your audience is: forums, message boards, other blogs, and find questions that are relevant to your niche and answer them on your blog. It's a great way to find content to write, and your audience will feel like you can read their mind.
Ask Questions of Your Readers
If you want to be more interactive with your audience, end every post, article and video with a question to the viewer. Invite them to answer questions, even give them incentives to do so such as random prizes or a special call out on Twitter. The more you interact with your readers over the content that you provide them, the more engaging your content will be. One thing feeds off another.
Don't Forget to Promote
Finally, don't forget to promote your content via social media. Due to the social nature of social media such as Facebook and Twitter, you can use social media in a way to elicit engagement from your followers. You can do this by continually sharing important content that you've created with them, answering their questions, and promoting those questions and answers as hard as you promote the content that prompted the questions and answers.
How to Let Go of Control So You Can Grow Your Business
Owning a business and building it from scratch can be a worthy achievement for anyone who manages to be successful from it. However, there does come the point in your business where it’s beneficial to release the reigns slightly and to give control over to others so that they can continue to build and you can continue to grow. However, as a business owner, this can be tough, so here are some tips on learning to let go in business.
Click here >> http://bit.ly/2m9HRof to read the full blog post on the Marketing Sparkler blog.
Attracting New Clients Through Community Involvement
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don’t get worried that you don’t have time to go to your local community meetings.
Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too.
There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience.
In terms of peer groups, there are peers with whom you are in direct competition, and those who offer complementary services to yours. Both can help you get clients. However, the complementary group will be more beneficial to you because they are not direct competition. Consider that when you get involved in any particular group.
Business focused groups, mastermind groups, industry focused groups and so forth all exist to help you educate yourself further and provide connections. You can get clients through word of mouth when a peer group member feels you would be right for a position because they have come to know you. Peer groups also offer opportunities for joint venture partnerships, which can widen and expand your audience.
Click here >> http://bit.ly/2LdrgJa to read the blog post on the Marketing Sparkler blog.