37 episodes

Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

Marketing Musings | Johnny Molson Johnny Molson

    • Business

Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

    Talkin' 'Bout Those G-g-g-generations

    Talkin' 'Bout Those G-g-g-generations

    Generations, defined as like-minded groups that share a birth range, don't exist.
    This important information has been uncovered by research from BBH-Labs:
    https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth
    If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.

    • 4 min
    What Matters is What's Remembered

    What Matters is What's Remembered

    You have numerous things you want people to "know" about your business. But what matters is what's remembered.

    • 5 min
    The Marketing Funnel Cloud

    The Marketing Funnel Cloud

    Andy Warhol predicted that everybody would have a "Marketing Funnel" one day.
    It's today.
    www.molsonpartners.colm

    • 4 min
    That'll Do

    That'll Do

    When "the best" isn't an option...that'll do will do

    • 3 min
    Everyone You Know (is a liar)

    Everyone You Know (is a liar)

    Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people. (https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people.)
    ...about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships (https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships)
    The definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females. (https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.)
    The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/ (https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/)
    eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020 (https://www.emarketer.com/content/us-youtube-advertising-2020)
    Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265 (https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265)
    And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/ (https://letter.ly/us-newspaper-circulation/)
    You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/ (https://www.statista.com/statistics/761889/daily-time-spent-radio/)
    ...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/ (https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/)
    Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/ (https://molsonpartners.com/media-agnosticism/)

    • 5 min
    The Anatomy of an Offer

    The Anatomy of an Offer

    Here are some ways to have a really good sale - - - if you're into that kind of thing
    www.molsonpartners.com

    • 5 min

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