Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson
Perkolatr. The Most Important Business App You're Not Using.
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When Should You Change Your Advertising?
tl/dl: Probably never
The Most Controversial Part of Marketing
Strategy must come before tactics, but people rarely do that. Why is it such a controversial idea?
Talkin' 'Bout Those G-g-g-generations
Generations, defined as like-minded groups that share a birth range, don't exist.
This important information has been uncovered by research from BBH-Labs:
If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.
What Matters is What's Remembered
You have numerous things you want people to "know" about your business. But what matters is what's remembered.
The Marketing Funnel Cloud
Andy Warhol predicted that everybody would have a "Marketing Funnel" one day.