351 episodes
Marketing O'Clock - Digital Marketing News Cypress North
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- Business
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Creators are Setting Up Shop With New YouTube Shopping Features
Creators are Setting Up Shop With New YouTube Shopping Features
This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation.
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Intro - 00:00
📰 Main News
The future of shopping of YouTube has never been brighter - 8:42
Google charging for AI related search features ? - 11:02
NEW State of PPC report - 13:20
Google explains why Ad Strength is “so important” as it addresses industry concerns - 23:57
New Badge showing up in Google Search results on ads - 30:09
🔥 Take of the Week - 32:26
🔎 ICYMI - 33:50
⚡ Lightning Round ⚡
Paid - 35:09
Organic - 42:11
Social - 55:29
⚙️ Working hard, or Hardly Working - 1:01:56
🛠️ Cool Tool - 1:03:34
🧠 Must Read Marketing Article of the Week - 1:05:12
🎉 Shootin' The Heck - 1:07:23
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Our Comment-ary On Google’s Latest Test
Comment Button In Google Results
This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google seems to be testing a comments button in google discover/search interface - 3:10
Ads will no longer show if they have “low ad strength”? - 5:28
New Feature in Google Ads? - 15:12
Conference Roundup - 16:20
🔥 Take of the Week - 17:55
🔎 ICYMI - 18:46
⚡ Lightning Round ⚡
Paid - 23:21
Organic - 29:06
Social - 42:26
⚙️ Working hard, or Hardly Working - 46:18
🛠️ Cool Tool - 48:55
🧠 Must Read Marketing Article of the Week - 51:49
🎉 Shootin' The Heck - 53:59
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Nothing Really (For)Matters Anymore In Google Ads
Google Announces Changes to Search Ad Metrics Definitions
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Changes to Search Ad Metrics Definitions - 2:13
Google is starting to test AI overviews from SGE in main Search sds interface - 7:56
BREAKING NEWS - 10:32
🔥 Take of the Week - 11:52
🔎 ICYMI - 16:01
⚡ Lightning Round ⚡
Paid - 20:36
Organic - 30:39
Social - 42:59
WTH - 46:41
⚙️ Working hard, or Hardly Working - 48:39
🛠️ Cool Tool - 51:33
🧠 Must Read Marketing Article of the Week - 52:40
🎉 Shootin' The Heck - 54:37
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Forum Better or Worse? Google is Rebranding Perspectives to Forums
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google Perspectives are changing to Forums - 5:10
Google Business Profiles to pull in social media - 10:29
Instagram gets ads with promo codes - 12:40
How cookie consent mode v2 can impact your traffic due to page loads - 14:59
🔥 Take of the Week - 20:58
Sean McGinnis
🔎 ICYMI - 27:30
Brad Geddes on why Exact Match has a place to stay in Google Ads
⚡ Lightning Round ⚡
Paid - 29:06
Organic - 38:25
Social - 50:37
⚙️ Working hard, or Hardly Working - 56:18
🛠️ Cool Tool - 60:00
🧠 Must Read Marketing Article of the Week - 61:01
🎉 Shootin' The Heck - 63:15
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Elon aXes Likes, Reposts, & Replies from the Feed
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
X will be removing Quote Tweets, Retweets and Replies from the timeline? - 4:23
Google announces Meridan, their new MMM - 6:50
Google Ads is limiting Location Exclusions - 08:36
🔥 Take of the Week - 15:02
Mike Ryan & Sam Tomlinson
🔎 ICYMI - 17:06
Mike Ryan breaks down Google's dark patterns in graphs
⚡ Lightning Round ⚡
Paid - 18:49
Organic - 29:20
Social - 50:23
⚙️ Working hard, or Hardly Working - 56:10
🛠️ Cool Tool - 59:52
🧠 Must Read Marketing Article of the Week - 62:12
🎉 Shootin' The Heck - 64:56
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Keep Your “Pause” Off Our Ad Groups, Google Ads!
Google Ads Will Pause Ad Groups With No Impressions
SAVE YOUR GA3 DATA - https://uadataextract.com/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google Ads will automatically start pausing Ad grounds with low activity - 4:58
Google is releasing MASSIVE search quality enhancements in March 2024 - 10:48
Confusion following Google’s announcement that you would be able to see campaign performance on search partner sites - 13:54
Microsoft Advertising launches Performance Max campaigns Globally - 15:56
🔥 Take of the Week - 18:23
🔎 ICYMI - 19:51
⚡ Lightning Round ⚡
Paid - 21:04
Organic - 27:01
Social - 43:18
⚙️ Working hard, or Hardly Working - 48:46
🛠️ Cool Tool - 51:15
🧠 Must Read Marketing Article of the Week - 52:14
🎉 Shootin' The Heck - 54:39
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
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