2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.6 • 137 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

    Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

    In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
    (00:41) Neil Patel explains TikTok's new feature for keyword insights
    (01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
    (02:35) Eric Siu talks about the potential ban of TikTok in the US
    (03:12) Neil Patel expresses his belief that TikTok won't disappear completely
    (04:22) Eric Siu mentions that all social platforms collect user data
    (05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns
    (06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms
    (07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested
    (08:40) Neil Patel introduces the topic of ideal posting frequency for social networks
    (12:12) Eric Siu discusses the benefits of being on a big podcast.
    (13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast.
    (15:24) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 15 min
    Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

    Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

    In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

     

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    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
    (00:00) Eric introduces the topic of Retell AI and its potential impact.
    (00:45) Eric discusses the features and capabilities of Retell AI's conversational voice API.
    (01:28) Eric predicts that agencies can play a role in transforming companies with AI.
    (01:58) Neil asks about Retell AI's funding and potential for raising more money.
    (02:12) Eric mentions their agency owners group and redirects listeners to their website.
    (02:30) Neil shares his experience with a dental appointment and AI technology.
    (03:24) Neil explains how the AI software detected a potential issue with his teeth.
    (04:13) Neil describes his visit to a specialist recommended by the AI software.
    (04:57) Neil expresses frustration over the cost of the specialist appointment.
    (06:09) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
    (06:42) Neil shares his disappointment with the AI technology and the wasted time and money.
    (08:39) The conversation shifts to the potential accuracy of AI software in dentistry.
    (10:30) Neil Patel shares the expensive cost of glass water and the lack of space in his condo.
    (11:48) The hosts acknowledge that marketing plays a role in consumer choices.
    (12:32) Eric Siu emphasizes the importance of thinking for oneself and making independent decisions.
    (12:59) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 13 min
    The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

    The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more

    In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

     

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    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
    (00:39) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
    (03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
    (05:01) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
    (05:40) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
    (06:14) Neil expresses skepticism about the impact of adding pronouns to articles on search rankings.
    (07:13) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
    (08:26) Pronouns likely do not affect website rankings.
    (09:09) Political issues are impacting marketing decisions.
    (13:35) Organizations are making drastic changes based on personal beliefs.
    (15:10) Gemini's prompt for diverse images sparked controversy.
    (17:00) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 17 min
    How He Built A Billion Dollar Network From Scratch | Greg Isenberg

    How He Built A Billion Dollar Network From Scratch | Greg Isenberg

    Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

     

    Watch the full interview here: https://youtu.be/kdnX63OEP5I

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people.
    (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager.
    (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house.
    (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company.
    (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA.
    (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities.
    (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones.
    (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team.
    (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses.
    (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice.
    (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in.
    (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

     

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    TIME-STAMPED SHOW NOTES:

     

     

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    • 27 min
    Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more

    Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more

    In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

     

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    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
    (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK
    (01:54) Eric mentions that economists can revise numbers and classify past recessions
    (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content
    (05:15) Neil predicts that AI content creation will improve in a few years
    (06:49) Eric discusses the importance of storytelling and impactful points in content creation
    (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka
    (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar
    (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar.
    (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar.
    (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar.
    (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing.
    (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews.
    (12:19) Neil Patel explains why they don't require video participation in their webinars.
    (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies.
    (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach.
    (16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 16 min
    The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate

    The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate

    In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

     

    Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
    (00:19) Business model of managing influencers on platforms like OnlyFans
    (01:15) Discussion on the potential profit and team size of the agency
    (02:15) Importance of focusing on basic needs and industries with longevity
    (03:23) Example of a billionaire in the water industry
    (04:07) Success story of a company in the furniture industry
    (06:42) Problem with excessively long podcasts and the need for focused conversations
    (07:38) Conclusion and feedback request from the audience
    (07:37) People going long with podcasts for more listens
    (08:15) Problem with podcasts is the same guests and contradictions
    (08:46) Eric's podcast has been around longer than Neil's kids
    (09:19) Having a unique angle is important for podcasts
    (09:52) Branding is the real moat in business
    (10:29) Casper, Allbirds, and Peloton's unit economics broke
    (11:02) Quality and brand separate companies like Fenty and Jordan shoes
    (11:54) Casper, Allbirds, and Peloton failed to build community and brand
    (12:17) Albird's revenue is tiny compared to Nike
    (13:15) 23andMe stock down 92% due to lack of recurring business model
    (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
    (14:43) Liquid Death CEO responds to Coca Cola's ad request
    (15:26) Eric Siu and Neil Patel discuss the importance of building a brand
    (16:28) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

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    • 16 min

Customer Reviews

4.6 out of 5
137 Ratings

137 Ratings

Sunny McGaw ,

The Podcast I Look Forward to Above All Others

So. Many. Podcasts.

If I had to eliminate all others, this is the one I would keep. Hands down. Eric and Neil, is akin to a secret manual of marketing wisdom, wrapped in a bite-sized, conversational format. It's an auditory treasure trove for both beginners making their first foray into the field, and seasoned marketing pros looking for that extra edge.

Every episode of "Marketing School" packs a punch. The show has a knack for taking complex marketing strategies and breaking them down into digestible, actionable tips that you can implement as soon as the episode ends. The advice is practical, the insights are enlightening, and the hosts' expertise is undeniable.

What really sets this podcast apart, though, is the chemistry between Eric and Neil. These two seasoned marketers bounce ideas off each other with an infectious (but tempered) enthusiasm, turning what could be dry technical discussions into engaging dialogues. The rapport between the hosts adds a layer of authenticity that makes you feel like you're in the room with them, sharing in their wealth of knowledge.

The episodes are short, usually clocking in under 10 minutes. Yet, in that brief window, Eric and Neil manage to condense a world of wisdom. This podcast doesn't waste your time with fluff or filler. It's all killer content, focused on giving you the knowledge you need to excel in the digital space.

Coach Roman Mironov ,

Another great Neil Patel's creation

Neil is an online marketing genius who shares his knowledge every day. I've learned a lot from him. I still need to learn a lot and it's a pleasure to be following his podcast.

orangutanforest ,

Beware scammy credit card charges

Nothing against the podcast content itself, but Single Grain and MarketingSchool.io has terrible customer service and business practices.

For months I’ve tried to unsubscribe from two different $199/year “pro” subscriptions. It’s impossible. There are no unsubscribe links to be found on email notifications, or invoices, or even the website.

Be careful when signing up to any paid service.

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