2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.6 • 137 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

    Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

    In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
    (01:18) The Impact of Posting Clips on Social Media


    (04:20) The Decline of Movie Theaters
    (05:18) The Importance of Attention and Engagement
    (06:13) Partnering with Influencers for Marketing
    (07:09) Exploring Different Marketing Channels
    (08:06) AI Tools for Gift Giving
    (09:57) The Value of Handwritten Notes
    (11:49) The Effectiveness of Community Acquisitions
    (15:18) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

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    • 15 min
    How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

    How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye

    Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.

     

    Watch the full interview here: https://youtu.be/Fcq5V2D-euI

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction and deep pocket monster
    (02:22) Card party events
    (03:49) The fallacy of view chasing
    (06:28) Creating a community experience
    (09:31) Growing the event and world records
    (13:04) The cost and value of events
    (21:35) The power of long-form content

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

     

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    • 27 min
    Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

    Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

    In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
    (01:24) Alternative platforms and the growth of social networks
    (04:05) The limitations of newsletters as standalone businesses
    (05:27) The impact of recessions on sponsorships
    (07:16) Newsletters as marketing channels
    (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters
    (10:03) The growth of Bitcoin ETFs and the inflow of assets
    (12:44) The success of Bitcoin and the power of a good product
    (14:42) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    • 14 min
    How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

    How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

    In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
    (02:22) The value of CEOs
    (03:41) The cost of LinkedIn services
    (04:48) The role of AI in sales development
    (07:05) The changing landscape of inbound sales
    (10:01) The combination of AI and human touch
    (11:24) The importance of taste in content creation
    (14:12) Creating impactful stories
    (15:07) Expressing personal opinions
    (15:37) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

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    NP Digital Neil’s ad agency
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    • 15 min
    Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

    Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

    In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more 
    (00:45) Zapier added international pages and programmatic content
    (01:47) Discussion on the conversion rate of traffic from chat GPT-related pages
    (02:39) Speculation on the percentage of revenue generated by chat GPT-related pages
    (04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
    (05:03) Importance of internationalization and cultural adaptation for success
    (06:08) Most people are not willing to do the work to achieve certain benefits
    (07:23) Discussion on average number of flights per year for the average person
    (08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
    (09:21) AI's cost-saving potential is a major game changer for companies.
    (09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
    (10:18) Klarna estimates AI bot will add $40 million in profit per year.
    (11:03) AI can build an entire customer acquisition system for SMBs.
    (11:27) Custom-built AI solutions may be more suitable for enterprise companies.
    (12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI.
    (12:54) Companies will shift spending from human labor to ad dollars or acquisitions.
    (13:37) M&A opportunities arise from identifying companies lacking AI efficiencies.
    (13:58) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

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    • 14 min
    Being the CEO is the worst job ever

    Being the CEO is the worst job ever

    In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today’s topic: Being the CEO is the worst job ever
    (01:23) Elon Musk's motivation
    (03:46) The trade-offs of Tesla cars
    (04:39) OpenAI's mission and board of directors
    (05:27) Elon Musk's lawsuit and its implications
    (06:26) The financial aspect of the lawsuit
    (07:45) The role of a CEO
    (08:42) The vision for the company
    (09:27) Neil's role as CEO
    (10:22) Managing finances and vision
    (11:06) The 10-year vision for the company
    (12:02) Global expansion and M&A
    (13:22) Work-life balance as a CEO
    (14:16) The challenges of being a CEO
    (14:55) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


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    NP Digital Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 15 min

Customer Reviews

4.6 out of 5
137 Ratings

137 Ratings

Sunny McGaw ,

The Podcast I Look Forward to Above All Others

So. Many. Podcasts.

If I had to eliminate all others, this is the one I would keep. Hands down. Eric and Neil, is akin to a secret manual of marketing wisdom, wrapped in a bite-sized, conversational format. It's an auditory treasure trove for both beginners making their first foray into the field, and seasoned marketing pros looking for that extra edge.

Every episode of "Marketing School" packs a punch. The show has a knack for taking complex marketing strategies and breaking them down into digestible, actionable tips that you can implement as soon as the episode ends. The advice is practical, the insights are enlightening, and the hosts' expertise is undeniable.

What really sets this podcast apart, though, is the chemistry between Eric and Neil. These two seasoned marketers bounce ideas off each other with an infectious (but tempered) enthusiasm, turning what could be dry technical discussions into engaging dialogues. The rapport between the hosts adds a layer of authenticity that makes you feel like you're in the room with them, sharing in their wealth of knowledge.

The episodes are short, usually clocking in under 10 minutes. Yet, in that brief window, Eric and Neil manage to condense a world of wisdom. This podcast doesn't waste your time with fluff or filler. It's all killer content, focused on giving you the knowledge you need to excel in the digital space.

Coach Roman Mironov ,

Another great Neil Patel's creation

Neil is an online marketing genius who shares his knowledge every day. I've learned a lot from him. I still need to learn a lot and it's a pleasure to be following his podcast.

orangutanforest ,

Beware scammy credit card charges

Nothing against the podcast content itself, but Single Grain and MarketingSchool.io has terrible customer service and business practices.

For months I’ve tried to unsubscribe from two different $199/year “pro” subscriptions. It’s impossible. There are no unsubscribe links to be found on email notifications, or invoices, or even the website.

Be careful when signing up to any paid service.

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