Marketing Spark is a micro-podcast (each episode is 15 minutes or less) that features insights, tips, and stories from marketers and entrepreneurs in the trenches. It is focused on B2B marketers' successes, failures, and what they have learned along the way.
What's a Better Content Marketing Approach: Quality or Quantity Content?
As more B2B companies embrace content marketing, here's the question: what's more important: quality or quantity content.In other words: is less more or is more more?Dan Sanchez firmly falls into the quantity content camp. He believes that marketing success is driven by brands willing to create lots of content as way to perfect production.Dan also talked about the importance of brand positioning as a pillar for marketing success, and how podcasts are one of the best ways to connect with prospects.
Lindsay Tjepkema: The Power of Podcasting for B2B Thought Leadership
Creating valuable,and interesting content is a huge challenge for B2B companies.There is so much competition that standing out is really difficult.Lindsay Tjepkema, CEO with Casted, says that podcasts are the way that B2B companies can create content that resonates.Podcasts offer companies the ability to connect with experts (customers, employees, analysts, media, investors) to have conversations that deliver amazing insight and information. These conversations can, of course, be turned into podcasts. But, as important, they offer great content for blog posts, eBooks, social media, and sales collateral.Casted is a SaaS service that allows companies to manage, activate, and measure podcasts from end-to-end while engaging their audience,s increasing sales alignment, and quantifying podcast value with metrics that matter.
Jack Fussell: Why Do Brands Fail to Really Know Their Customers?
Why do so many companies take their customers for granted? They invest so much time and money to acquire new customers but not nearly enough to keep them happy and loyal?In this episode of the Marketing Spark podcast, Jack Fussell talks about why knowing your customers and communicating with them is so important."We should be customer-centric all the time. We should have in-depth insight into what our customers want, what their fears are, their aspirations, and their goals."Jack, the managing partner with Campfire Social and a fractional CMO, also talks about the importance of branding at a time when many companies sound and look the same, as well as the rise of fractional C-suite executives.
Tara Hunt on Creating a DIY Marketing Platform for SMBs
Marketing can be painful for small businesses; spending money is a hard pill to swallow.As a result, they adopt a DIY approach that often goes badly.Tara Hunt experienced the small business marketing challenge while running a digital marketing agency.Work easily done as a freelancer no longer made economic sense.But rather than walking away from marketing-hungry entrepreneurs, Tara did something different.She and her team at Truly created a program called Phlywheel, a marketing platform that combines DIY lessons, templates, coaching, and community.It allows entrepreneurs to do marketing without spending a lot of money.
The Marketers Guide to Successful Marketing on LinkedIn
LinkedIn has emerged as a powerful platform for personal branding and establishing new connections.Powered by a steady stream of value-added content and relentless engagement with a growing network, Jason Vana has become one of the highest-profile marketers on LinkedIn.In this conversation, Jason talks about how he approaches LinkedIn and why he sees it as an effective platform to drive leads and make money.
Why It's Time to Outsource All Your Marketing
In the wake of COVID-19, it was easy for B2B companies to shrink marketing budgets and get rid of marketers. After all, marketing is a luxury, not a necessity, right? (well, not really).But as the economies recover in many countries, companies are beginning to spend more on marketing. The question is whether companies will rebuild marketing teams or look for ways to outsource marketing by using agencies, contractors, and freelancers.Jamie Stenhouse, an Australian digital marketer, says outsourcing is an increasingly popular way to drive tactical execution.Jamie outsources a lot of his agency's work and sells a program to many companies on how they outsource their marketing.
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Valuable content for entrepreneurs
Thanks Mark Evans, I appreciate the insights! Helps startups like ours at OneLifeTools figure out how best to invest limited marketing resources.
A must buy!!!
One of the best podcasts I’ve listened to in a long time. Great insight, love the 15 minute format. Always listening to this on my way to work.
Bite-Sized Marketing Nuggets You Won’t Want to Miss
Mark gets to the heart of what’s working right now in marketing with this short and to-the-point 15 minute long podcast. I’ll be listening in regularly!